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Strong performance of IT segment in Vietnam’s technical consumer goods market

GfK TEMAX results of Vietnam, Q1/2020

Hanoi, April 22, 2020 – The technical consumer goods (TCG) market in Vietnam registered a decrease by - 4.2 percent in Q1 2020, compared to Q1 2019. 

There were excellent performances in the Information Technology (IT) and Office Equipment And Consumables (OE). Otherwise, Consumer Electronics (CE), Small Domestic Appliances (SDA), Major Domestic Appliances (MDA) Photography (PHO), and Telecomunications (TC) sector were the disappointing sectors with a negative growth.

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Vietnam Q1 2020
Q2 2019 B. VND Q3 2019 B. VND Q4 2019 B. VND Q1 2020 B. VND Q1 2020 / Q1 2019 / +/- % Q1 2020 B. VND Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 8,519 9,785 12,887 12,455 -13.2% 12,455 -13.2%
Photography (PH) 562 506 558 432 -32.2% 432 -32.2%
Major Domestic Appliances (MDA) 8,981 9,166 10,107 11,100 -3.1% 11,100 -3.1%
Small Domestic Appliances (SDA) 1,746 2,143 2,721 2,289 -9.1% 2,289 -9.1%
Information Technology (IT) 4,550 6,217 5,188 5,562 23.5% 5,562 23.5%
Telecommunications (TC) 23,145 23,600 24,187 24,698 -3.4% 24,698 -3.4%
Office Equipment & Consumables (OE) 183 187 191 165 2.0% 165 2.0%
GfK TEMAX ® Vietnam 47,686 51,605 55,839 56,701 -4.2% 56,701 -4.2%
General