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Text summary

Technical Consumer Goods market in Turkey had 5.7% growth rate in Q3 2019.

GfK TEMAX® results for Turkey, Q3 2019 

Istanbul, November 11, 2019 – Technical Consumer Goods (TCG) market in Turkey grew by 5.7% in Q3 2019 compared to Q3 2018 and generated revenue of 17.3 billion TL. Major Domestic Appliances and Small Domestic Appliances had the highest contribution to this growth with two digits rise while IT had positive contribution as well.

Table summary

Turkey Q3 2019
Q4 2018 M. TRY Q1 2019 M. TRY Q2 2019 M. TRY Q3 2019 M. TRY Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. TRY Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 1,999 1,695 1,780 1,740 1.0% 5,215 -0.7%
Photography (PH) 18 19 19 17 -22.9% 55 -18.9%
Major Domestic Appliances (MDA) 4,417 3,483 4,759 5,738 13.7% 13,980 24.1%
Small Domestic Appliances (SDA) 1,491 1,407 1,715 1,566 17.5% 4,688 17.1%
Information Technology (IT) 1,127 1,042 884 1,176 5.3% 3,102 -9.1%
Telecommunications (TC) 5,666 6,487 6,732 7,017 -0.3% 20,237 -5.8%
Office Equipment & Consumables (OE) 152 117 96 93 -29.4% 307 -21.4%
GfK TEMAX ® Turkey 14,871 14,250 15,987 17,347 5.7% 47,584 3.7%
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