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A positive quarter for Turkish technical consumer goods market in Q1 2018

GfK TEMAX® results for Turkey, Q1 2018

Istanbul, May 15, 2018 – The technical consumer goods (TCG) market in Turkey grew by 16.2 percent in Q1 2018, compared to the same quarter in 2017 and generated revenue of 13,6 billion TL. Telecommunication, small domestic appliances (SDA) and consumer electronics (CE) sectors provided the major boost. The negative growth experienced in Photo and MDA sector in the first quarter of 2018. 

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Turkey Q1 2018
Q2 2017 M. TRY Q3 2017 M. TRY Q4 2017 M. TRY Q1 2018 M. TRY Q1 2018 / Q1 2017 / +/- % Q1 2018 M. TRY Q1 2018 / Q1 2017 +/- %
Consumer Electronics (CE) 1,547 1,670 1,989 1,751 16.2% 1,751 16.2%
Photography (PH) 30 26 24 23 -23.5% 23 -23.5%
Major Domestic Appliances (MDA) 3,604 4,895 2,842 2,575 -6.5% 2,575 -6.5%
Small Domestic Appliances (SDA) 1,181 1,125 1,292 1,213 20.4% 1,213 20.4%
Information Technology (IT) 1,016 1,184 1,460 1,275 8.2% 1,275 8.2%
Telecommunications (TC) 5,579 5,940 6,862 6,658 29.8% 6,658 29.8%
Office Equipment & Consumables (OE) 106 113 155 135 7.9% 135 7.9%
GfK TEMAX ® Turkey 13,063 14,954 14,624 13,630 16.2% 13,630 16.2%

Economic data 2017

Turkey
  • 7.0
    GDP growth in %
  • 10,510
    GDP per capita in USD
  • 11.3
    Unemployment rate in %
  • 11.1
    Inflation rate, avg. consumer prices in %
  • 22,206,776
    Number of households
  • 18,016
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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