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The Turkish Technical consumer goods market continues to slightly grow in Q4 2018.

GfK TEMAX® results for Turkey, Q4 2018 

Istanbul, February 11, 2019 – The technical consumer goods (TCG) market in Turkey grew by 0,7 percent in Q4 2018, compared to the same quarter in 2017 and generated revenue of 14,9 billion TL.  The value contribution is dominated by Major Domestic Appliances and Small Domestic appliances with two digits. Furthermore, consumer electronics modestly grew by single digit. 

Table summary

Turkey Q4 2018
Q1 2018 M. TRY Q2 2018 M. TRY Q3 2018 M. TRY Q4 2018 M. TRY Q4 2018 / Q4 2017 / +/- % Q1-Q4 2018 M. TRY Q1-Q4 2018 / Q1-Q4 2017 +/- %
Consumer Electronics (CE) 1,754 1,779 1,723 2,000 0.5% 7,255 8.1%
Photography (PH) 23 23 22 19 -23.6% 87 -21.4%
Major Domestic Appliances (MDA) 2,575 3,644 5,047 4,417 55.4% 15,683 11.3%
Small Domestic Appliances (SDA) 1,213 1,459 1,333 1,491 15.5% 5,496 17.2%
Information Technology (IT) 1,279 1,115 1,165 1,172 -19.8% 4,731 -2.2%
Telecommunications (TC) 6,937 7,517 7,052 5,676 -19.5% 27,182 14.7%
Office Equipment & Consumables (OE) 135 123 132 152 -1.7% 543 8.9%
GfK TEMAX ® Turkey 13,917 15,660 16,474 14,927 0.7% 60,977 11.6%

Economic data 2017

Turkey
  • 7.0
    GDP growth in %
  • 10,510
    GDP per capita in USD
  • 11.3
    Unemployment rate in %
  • 11.1
    Inflation rate, avg. consumer prices in %
  • 22,206,776
    Number of households
  • 18,016
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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