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Technical Consumer Goods market in Turkey had 27.6% growth rate in Q4 2019.

GfK TEMAX® results for Turkey, Q4 2019 

Istanbul, February 10, 2020 – Technical Consumer Goods (TCG) market in Turkey grew by 27.6% in Q4 2019 compared to Q4 2018 and generated revenue of 18.9 billion TL. Consumer electronics, small domestic appliances, telecommunications and information technology sectors were the drivers of this growth.

Table summary

Turkey Q4 2019
Q1 2019 M. TRY Q2 2019 M. TRY Q3 2019 M. TRY Q4 2019 M. TRY Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. TRY Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 1,695 1,780 1,740 2,481 24.1% 7,696 6.1%
Photography (PH) 19 19 17 17 -6.5% 73 -16.3%
Major Domestic Appliances (MDA) 3,483 4,759 5,738 4,799 8.7% 18,779 19.7%
Small Domestic Appliances (SDA) 1,407 1,715 1,566 1,930 29.4% 6,618 20.4%
Information Technology (IT) 1,042 884 1,176 1,588 40.9% 4,690 3.3%
Telecommunications (TC) 6,487 6,732 7,017 8,011 41.4% 28,248 4.1%
Office Equipment & Consumables (OE) 117 96 93 143 -6.3% 450 -17.2%
GfK TEMAX ® Turkey 14,250 15,987 17,347 18,969 27.6% 66,554 9.6%
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