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The Turkish Technical consumer goods market continues to grow in Q3 2018.

GfK TEMAX® results for Turkey, Q3 2018 

Istanbul, November 12, 2018 – The technical consumer goods (TCG) market in Turkey grew by 8 percent in Q3 2018, compared to the same quarter in 2017 and generated revenue of 16,1 billion TL. Telecommunication and Small Domestic Appliances provided the major boost with double digit growth rate; consumer electronics and major domestic appliances contributed into the positive trend.

Due to the limitations in installment rates and increasing prices in most categories,  the positive trend changed its direction and led to decline in revenue in September 2018 compared to the last year and the market contracted by almost 10%.

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Turkey Q3 2018
Q4 2017 M. USD Q1 2018 M. USD Q2 2018 M. USD Q3 2018 M. USD Q3 2018 / Q3 2017 / +/- % Q1-Q3 2018 M. USD Q1-Q3 2018 / Q1-Q3 2017 +/- %
Consumer Electronics (CE) 529 463 419 318 -33.2% 1,201 -9.1%
Photography (PH) 6 6 5 4 -44.6% 16 -35.1%
Major Domestic Appliances (MDA) 755 680 859 932 -33.3% 2,471 -21.7%
Small Domestic Appliances (SDA) 343 320 344 246 -23.3% 910 -1.7%
Information Technology (IT) 388 338 263 215 -36.3% 816 -13.6%
Telecommunications (TC) 1,824 1,758 1,701 1,250 -26.2% 4,709 1.2%
Office Equipment & Consumables (OE) 41 36 29 24 -24.0% 89 -7.1%
GfK TEMAX ® Turkey 3,887 3,601 3,621 2,991 -29.9% 10,212 -8.2%

Economic data 2017

Turkey
  • 7.0
    GDP growth in %
  • 10,510
    GDP per capita in USD
  • 11.3
    Unemployment rate in %
  • 11.1
    Inflation rate, avg. consumer prices in %
  • 22,206,776
    Number of households
  • 18,016
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
General