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The Turkish Technical consumer goods market continues to slightly grow in Q4 2018.

GfK TEMAX® results for Turkey, Q4 2018 

Istanbul, February 11, 2019 – The technical consumer goods (TCG) market in Turkey grew by 0,7 percent in Q4 2018, compared to the same quarter in 2017 and generated revenue of 14,9 billion TL.  The value contribution is dominated by Major Domestic Appliances and Small Domestic appliances with two digits. Furthermore, consumer electronics modestly grew by single digit. 

Table summary

Turkey Q4 2018
Q1 2018 M. EUR Q2 2018 M. EUR Q3 2018 M. EUR Q4 2018 M. EUR Q4 2018 / Q4 2017 / +/- % Q1-Q4 2018 M. EUR Q1-Q4 2018 / Q1-Q4 2017 +/- %
Consumer Electronics (CE) 380 350 274 314 -29.9% 1,317 -19.7%
Photography (PH) 5 4 4 3 -46.8% 16 -41.5%
Major Domestic Appliances (MDA) 557 716 804 693 8.3% 2,770 -20.1%
Small Domestic Appliances (SDA) 263 287 212 234 -19.5% 996 -13.4%
Information Technology (IT) 277 219 186 184 -44.1% 865 -26.8%
Telecommunications (TC) 1,502 1,477 1,123 891 -43.9% 4,992 -13.8%
Office Equipment & Consumables (OE) 29 24 21 24 -31.5% 98 -19.2%
GfK TEMAX ® Turkey 3,012 3,077 2,623 2,343 -29.8% 11,055 -17.4%

Economic data 2017

Turkey
  • 7.0
    GDP growth in %
  • 10,510
    GDP per capita in USD
  • 11.3
    Unemployment rate in %
  • 11.1
    Inflation rate, avg. consumer prices in %
  • 22,206,776
    Number of households
  • 18,016
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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