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Thailand Technical Consumer Goods market represented positive trends in Q4 2019

GfK TEMAX® results for Thailand, Q4 2019

Thailand, Dec 31, 2019 – The Thailand technical consumer goods market represented positive trends by 4.5 percent in the last quarter of 2019, compared to the same quarter last year.  

As a result of the growing trends in Small Domestic Appliances (SDA), Major Domestic Appli-ances (MDA) and Telecommunication (TEL), it contributed to the positive improvement in the Total Thailand Technical Consumer Goods. As, these 3 segments still showed potential growth by 16.9 percent, 2.8 percent and 9.6 percent respectively by segment.

However, some segments continued declined which are Photography (PE), Office Equipment & Consumables (OE) and Consumer Electronics (CE). As, demand continued dropped especially Photography (PE) represented significantly dropped by 21.4 percent followed by Office Equipment & Consumables (OE) dropped by 11.5 percent and Consumer Electronics (CE) dropped by 6.9 percent.

However, Information Technology (IT) segment seem to reach saturated as market quite maintained at positive 2.1 percent.

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Thailand Q4 2019
Q1 2019 M. THB Q2 2019 M. THB Q3 2019 M. THB Q4 2019 M. THB Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. THB Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 8,471 8,089 7,685 9,184 -5.0% 33,429 -6.9%
Photography (PH) 2,666 2,324 2,344 2,603 -22.5% 9,937 -21.4%
Major Domestic Appliances (MDA) 8,676 8,973 8,158 8,462 -3.2% 34,270 2.8%
Small Domestic Appliances (SDA) 6,766 7,844 5,265 6,649 7.8% 26,524 16.9%
Information Technology (IT) 9,508 9,876 10,417 10,231 6.4% 40,033 2.1%
Telecommunications (TC) 38,096 34,988 33,028 48,343 20.7% 154,455 9.6%
Office Equipment & Consumables (OE) 1,530 1,517 1,510 1,381 -11.9% 5,938 -11.5%
GfK TEMAX ® Thailand 75,714 73,611 68,407 86,854 9.7% 304,586 4.5%
 
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