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Thailand Technical Consumer Goods market represented positive trends in Q1 2020

GfK TEMAX® results for Thailand, Q1 2020

Thailand, Mar 31, 2020 – The Thailand technical consumer goods market represented negative trends by 7.1 percent in the first quarter of 2020, compared to the same quarter last year.  

From the last quarter, there are 3 segments that showed an increasing trend. In this quarter only segment that still showed potential growth was Small Domestic Appliances (SDA) by growing at 3.9 percent.

On the other hand, interesting segments were Major Domestic Appliances (MDA) and Tele-communication (TEL) that return to dropped by 3.0 percent and 8.2 respectively by segment. However, the challenge occurred in Photography (PE), Office Equipment & Consumables (OE), and Consumer Electronics (CE). As demand continued dropped especially Photography (PE) represented significantly dropped by 42.4 percent followed by Office Equipment & Consuma-bles (OE) dropped by 12.6 percent and Consumer Electronics (CE) dropped by 6.9 percent. 

However, Information Technology (IT) segment seems to reach saturated as market quite main-tained at negative 3.3 percent.

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Thailand Q1 2020
Q2 2019 M. THB Q3 2019 M. THB Q4 2019 M. THB Q1 2020 M. THB Q1 2020 / Q1 2019 / +/- % Q1 2020 M. THB Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 8,089 7,685 9,184 7,889 -6.9% 7,889 -6.9%
Photography (PH) 2,324 2,344 2,603 1,536 -42.4% 1,536 -42.4%
Major Domestic Appliances (MDA) 8,973 8,158 8,462 8,419 -3.0% 8,419 -3.0%
Small Domestic Appliances (SDA) 7,844 5,265 6,649 7,033 3.9% 7,033 3.9%
Information Technology (IT) 9,876 10,417 10,231 9,194 -3.3% 9,194 -3.3%
Telecommunications (TC) 34,988 33,028 48,343 34,962 -8.2% 34,962 -8.2%
Office Equipment & Consumables (OE) 1,517 1,510 1,381 1,337 -12.6% 1,337 -12.6%
GfK TEMAX ® Thailand 73,611 68,407 86,854 70,370 -7.1% 70,370 -7.1%
 
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