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Thailand Technical Consumer Goods market slightly declined in Q4 2018

GfK TEMAX® results for Thailand, Q4 2018

Thailand, Dec 31, 2018 – The Thailand technical consumer goods market declined by 6                   percent in the fourth quarter of 2018, compared to the same quarter last year.   

The major dropped in Total Thailand Technical Consumer Goods as a consequence of major declined in Telecommunication (TEL) at 15.0 percent. Moreover, Photography (PE) gradually shown negative trends as market dropped 2.9 percent.

On the other hand, the other remaining segments still shown positive growing trends  especially Consumer Electronics (CE), Major Domestic Appliances (MDA) and Small Domestic Appliances (SDA) which grow by 6.8 percent, 5.6 percent and 3.4 percent respectively. In addition, the small contribution segments like Office Equipment & Consumables (OE) con-tinue improved by 1.6 percent.

However, Information Technology (IT) segment seem to reach saturated as market remained unchanged.

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Thailand Q4 2018
Q1 2018 M. THB Q2 2018 M. THB Q3 2018 M. THB Q4 2018 M. THB Q4 2018 / Q4 2017 / +/- % Q1-Q4 2018 M. THB Q1-Q4 2018 / Q1-Q4 2017 +/- %
Consumer Electronics (CE) 8,217 9,139 8,774 9,611 5.0% 35,741 6.8%
Photography (PH) 3,484 2,894 2,905 3,361 -12.6% 12,643 -2.9%
Major Domestic Appliances (MDA) 7,816 8,465 8,322 8,740 5.8% 33,343 5.6%
Small Domestic Appliances (SDA) 5,676 5,837 5,012 6,166 1.1% 22,691 3.4%
Information Technology (IT) 9,322 9,868 10,409 9,620 1.3% 39,219 0.8%
Telecommunications (TC) 35,736 32,723 32,366 40,058 -17.6% 140,882 -15.0%
Office Equipment & Consumables (OE) 1,695 1,690 1,760 1,568 -5.1% 6,712 1.6%
GfK TEMAX ® Thailand 71,945 70,615 69,547 79,124 -9.2% 291,231 -6.4%

Economic data 2017

Thailand
  • 3.9
    GDP growth in %
  • 6,590
    GDP per capita in USD
  • 1.1
    Unemployment rate in %
  • 0.7
    Inflation rate, avg. consumer prices in %
  • 25,233,077
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
General