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Thailand Technical Consumer Goods market showed positive improvement in Q1 2019

GfK TEMAX® results for Thailand, Q1 2019

Thailand, Mar 31, 2019 – The Thailand technical consumer goods market increased by 5 percent in the first quarter of 2019, compared to the same quarter last year.   

The major segments which boost up the Total Thailand Technical Consumer Goods are    Small Domestic Appliances (SDA) and Major Domestic Appliances (MDA) which still demonstrated positive trends by 19.2 percent and 11.0 percent respectively. Furthermore, Telecommunication (TEL) also improved by 6.6 percent same as Consumer Electronics (CE) at 2.8 percent.

Conversely, there are declining trends in some segments including Photography (PE) and  Office Equipment & Consumables. Especially, Photography (PE) represented significantly dropped by 23.4 percent followed by Office Equipment & Consumables (OE) dropped by 9.7 percent.

However, Information Technology (IT) segment seem to reach saturated as market remained unchanged.

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Thailand Q1 2019
Q2 2018 M. THB Q3 2018 M. THB Q4 2018 M. THB Q1 2019 M. THB Q1 2019 / Q1 2018 / +/- % Q1 2019 M. THB Q1 2019 / Q1 2018 +/- %
Consumer Electronics (CE) 9,170 8,804 9,672 8,471 2.8% 8,471 2.8%
Photography (PH) 2,894 2,905 3,361 2,669 -23.4% 2,669 -23.4%
Major Domestic Appliances (MDA) 8,465 8,322 8,740 8,676 11.0% 8,676 11.0%
Small Domestic Appliances (SDA) 5,837 5,012 6,166 6,766 19.2% 6,766 19.2%
Information Technology (IT) 9,867 10,409 9,620 9,376 0.6% 9,376 0.6%
Telecommunications (TC) 32,723 32,366 40,065 38,096 6.6% 38,096 6.6%
Office Equipment & Consumables (OE) 1,690 1,760 1,568 1,530 -9.7% 1,530 -9.7%
GfK TEMAX ® Thailand 70,646 69,577 79,191 75,585 5.0% 75,585 5.0%
 
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