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GfK TEMAX® results for Sweden, Q2 2019

Lund, July 30, 2019 – Strong growth across most sectors resulted in a positive development for the overall TCG market in Q2 2019. The growth was especially driven by impressive growth in IT and SDA. MDA also contributed to the growth rate, although not as significantly as IT and SDA. The Photo and Office Equipment sectors continued their steep decline, but CE saw a declining demand primarily within Headphones and TV. Telecom reported a growing decline as Conventional Smartphones and Mobilephones failed to generate sales. However, Large Sized Smartphone and Core Wearables made up for the decline resulting in a small decline in growth across the Telecom sector. 

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Sweden Q2 2019
Q3 2018 M. SEK Q4 2018 M. SEK Q1 2019 M. SEK Q2 2019 M. SEK Q2 2019 / Q2 2018 / +/- % Q1-Q2 2019 M. SEK Q1-Q2 2019 / Q1-Q2 2018 +/- %
Consumer Electronics (CE) 1,550 2,708 1,541 1,425 -2.3% 2,966 -0.6%
Photography (PH) 185 216 163 168 -12.6% 331 -12.3%
Major Domestic Appliances (MDA) 2,586 2,899 2,494 2,516 4.1% 5,011 3.3%
Small Domestic Appliances (SDA) 971 1,391 939 967 10.9% 1,906 6.7%
Information Technology (IT) 4,789 5,898 5,077 4,524 13.6% 9,601 15.9%
Telecommunications (TC) 6,453 8,206 6,044 5,973 -2.8% 12,018 -1.2%
Office Equipment & Consumables (OE) 723 824 793 702 -2.6% 1,495 -3.4%
GfK TEMAX ® Sweden 17,257 22,142 17,053 16,275 3.1% 33,328 4.2%
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