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GfK TEMAX® results for Sweden, Q2 2019

Lund, July 30, 2019 – Strong growth across most sectors resulted in a positive development for the overall TCG market in Q2 2019. The growth was especially driven by impressive growth in IT and SDA. MDA also contributed to the growth rate, although not as significantly as IT and SDA. The Photo and Office Equipment sectors continued their steep decline, but CE saw a declining demand primarily within Headphones and TV. Telecom reported a growing decline as Conventional Smartphones and Mobilephones failed to generate sales. However, Large Sized Smartphone and Core Wearables made up for the decline resulting in a small decline in growth across the Telecom sector. 

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Sweden Q2 2019
Q3 2018 M. USD Q4 2018 M. USD Q1 2019 M. USD Q2 2019 M. USD Q2 2019 / Q2 2018 / +/- % Q1-Q2 2019 M. USD Q1-Q2 2019 / Q1-Q2 2018 +/- %
Consumer Electronics (CE) 172 303 170 151 -10.3% 321 -10.0%
Photography (PH) 21 24 18 18 -19.7% 36 -20.6%
Major Domestic Appliances (MDA) 287 324 274 267 -4.4% 541 -6.5%
Small Domestic Appliances (SDA) 108 155 103 102 1.8% 206 -3.4%
Information Technology (IT) 532 659 559 479 4.3% 1,038 5.1%
Telecommunications (TC) 717 917 665 633 -10.7% 1,298 -10.4%
Office Equipment & Consumables (OE) 80 92 87 74 -10.6% 162 -12.5%
GfK TEMAX ® Sweden 1,917 2,475 1,877 1,724 -5.3% 3,601 -5.6%
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