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KSA, February 20, 2020 – In the last quarter of 2019, KSA has observed growth with significant decline coming from Photo category.

Results for GfK TEMAX® Kingdom of Saudi Arabia for the first quarter of 2019

Table summary

Saudi Arabia Q4 2019
Q1 2019 M. SAR Q2 2019 M. SAR Q3 2019 M. SAR Q4 2019 M. SAR Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. SAR Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 559 649 581 762 -4.2% 2,551 -4.4%
Photography (PH) 35 33 28 29 -26.0% 126 -15.6%
Major Domestic Appliances (MDA) 791 847 787 945 -3.5% 3,370 -6.4%
Small Domestic Appliances (SDA) 361 451 336 475 -6.7% 1,622 -5.7%
Information Technology (IT) 996 948 1,079 1,184 6.9% 4,207 1.2%
Telecommunications (TC) 3,572 3,752 3,453 4,557 20.9% 15,333 8.0%
Office Equipment & Consumables (OE) 135 121 129 150 -0.8% 535 2.6%
GfK TEMAX ® Saudi Arabia 6,449 6,801 6,393 8,100 10.2% 27,743 2.7%
 
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