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KSA, May 15, 2020 – In the first quarter of 2020, KSA has observed growth in key categories like IT, Telecom and CE due to Covid-19 work from home

Results for GfK TEMAX® Kingdom of Saudi Arabia for the first quarter of 2020

Table summary

Saudi Arabia Q1 2020
Q2 2019 M. SAR Q3 2019 M. SAR Q4 2019 M. SAR Q1 2020 M. SAR Q1 2020 / Q1 2019 / +/- % Q1 2020 M. SAR Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 649 581 762 621 11.1% 621 11.1%
Photography (PH) 33 28 29 25 -29.3% 25 -29.3%
Major Domestic Appliances (MDA) 847 787 945 814 2.9% 814 2.9%
Small Domestic Appliances (SDA) 451 336 475 391 8.5% 391 8.5%
Information Technology (IT) 947 1,078 1,183 1,244 24.9% 1,244 24.9%
Telecommunications (TC) 3,752 3,453 4,557 4,071 14.0% 4,071 14.0%
Office Equipment & Consumables (OE) 121 129 150 131 -3.0% 131 -3.0%
GfK TEMAX ® Saudi Arabia 6,800 6,393 8,100 7,297 13.2% 7,297 13.2%
 
TEMAX Saudi Arabia
 
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