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Results for GfK TEMAX® Russia for Q1 2020

Moscow, April 30th, 2020 – In the first quarter of 2020, the Russian technical consumer goods (TCG) market has grown by 19 percent, compared to the Q1 2019. The stimulated demand considering the price growth due to exchange rate of foreign currency started even before COVID19 effect. Consumers who planned the purchase within next 3-6 months speeded up the decision. It supported the positive market trend overall. MDA and SDA sectors are ahead of all sectors in terms of growth (28.8% and 22.2% accordingly) followed by Telecom yielding the top position (18,1%). All other sectors grew in value ranging from 1.4% as photo to 16.5% (IT). The limitations for offline shops has not affected the market in Q1 so much. The TCG market in Russia gen-erated revenue over 467 billion Rub in Q1 2020.

The press release has been replaced by the Category Insights chart below.

Table summary

Russia Q1 2020
Q2 2019 M. RUB Q3 2019 M. RUB Q4 2019 M. RUB Q1 2020 M. RUB Q1 2020 / Q1 2019 / +/- % Q1 2020 M. RUB Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 52,662 57,346 84,966 70,308 16.2% 70,308 16.2%
Photography (PH) 3,590 3,556 3,681 3,508 1.4% 3,508 1.4%
Major Domestic Appliances (MDA) 67,894 83,205 84,253 81,187 28.8% 81,187 28.8%
Small Domestic Appliances (SDA) 29,683 37,601 47,910 46,143 22.2% 46,143 22.2%
Information Technology (IT) 64,885 82,421 96,517 88,741 16.5% 88,741 16.5%
Telecommunications (TC) 133,813 162,699 191,400 163,653 18.1% 163,653 18.1%
Office Equipment & Consumables (OE) 12,605 13,963 17,625 14,110 3.6% 14,110 3.6%
GfK TEMAX ® Russia 365,131 440,792 526,352 467,649 19.0% 467,649 19.0%
General