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Moscow, April 30th, 2020 – In the first quarter of 2020, the Russian technical consumer goods (TCG) market has grown by 19 percent, compared to the Q1 2019. The stimulated demand considering the price growth due to exchange rate of foreign currency started even before COVID19 effect. Consumers who planned the purchase within next 3-6 months speeded up the decision. It supported the positive market trend overall. MDA and SDA sectors are ahead of all sectors in terms of growth (28.8% and 22.2% accordingly) followed by Telecom yielding the top position (18,1%). All other sectors grew in value ranging from 1.4% as photo to 16.5% (IT). The limitations for offline shops has not affected the market in Q1 so much. The TCG market in Russia gen-erated revenue over 467 billion Rub in Q1 2020.
The press release has been replaced by the Category Insights chart below.
|Q2 2019 M. RUB||Q3 2019 M. RUB||Q4 2019 M. RUB||Q1 2020 M. RUB||Q1 2020 / Q1 2019 / +/- %||Q1 2020 M. RUB||Q1 2020 / Q1 2019 +/- %|
|Consumer Electronics (CE)||52,662||57,346||84,966||70,308||16.2%||70,308||16.2%|
|Major Domestic Appliances (MDA)||67,894||83,205||84,253||81,187||28.8%||81,187||28.8%|
|Small Domestic Appliances (SDA)||29,683||37,601||47,910||46,143||22.2%||46,143||22.2%|
|Information Technology (IT)||64,885||82,421||96,517||88,741||16.5%||88,741||16.5%|
|Office Equipment & Consumables (OE)||12,605||13,963||17,625||14,110||3.6%||14,110||3.6%|
|GfK TEMAX ® Russia||365,131||440,792||526,352||467,649||19.0%||467,649||19.0%|