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GFK Temax results for Romania, Q3 2019

Bucharest, November 2019 – Romanian Technical Goods Market (TCG) reached 2,27 bn Euro in the first nine months of 2019, showing a 2,6% growth compared with the same period in 2018.

The biggest sector of the market, Telecom, had a 2% increase in the same period, up to the value of 989 million Euro. Major Domestic Appliances (MDA) registered sales of 471 million Euro, marking a 9,6% increase compared to the first nine months from 2018.

Consumer Electronics (CE) sector had a very good performance of 3,9%, reaching the value of 325 million Euro. However, the biggest sales rise came from Small Domestic Appliances (SDA), with a 10,9% increase and a value of 166 million Euro. 

On the other hand, Information Technology (IT) sector continues to decrease in value by 9,5%, up to 287 million Euro. Same evolution for Office Equipment (OE) department, with a value of 23 million Euro in the first nine month of 2019, representing a decrease by 4,8% compared with the same period a year ago. Photo sector continues the decreasing trend also, reaching 15 million in sales, after a 7,6% drop compared with same period in 2018.

Q3 2019

Total Q3 evolution looks slightly better, due to higher results from Telecom sector. Hence, TCG market showed a 3,2% increase in value, up to 839 million Euro, in Q3. 

Telecom sector value was 366 million Euro, representing an increase of 6,6% compared with Q3 2018. MDA sales totalled 189 million Euro, showing a sales lift of 3,6% compared with same period in 2018. CE showed just a minor increase of 0,5%, up to 111 million Euro, while IT continues to decrease by 8,2%, down to 100 million Euro. SDA had a very good quarter with a 9,2% increase, to reach 61 million Euro, while OE managed to reverse the negative yearly trend, with a 0,2% increase to 8 million Euro. Not least, the photo sector continues the negative slope with a 4,6% drop in sales, to 5 million Euro. 

The pdf press release has been replaced by the Category Insights chart below

Table summary

Romania Q3 2019
Q4 2018 M. EUR Q1 2019 M. EUR Q2 2019 M. EUR Q3 2019 M. EUR Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. EUR Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 220 106 109 111 0.5% 325 3.9%
Photography (PH) 7 4 5 5 -4.6% 15 -7.7%
Major Domestic Appliances (MDA) 215 128 155 189 3.6% 471 9.6%
Small Domestic Appliances (SDA) 87 52 53 61 9.2% 166 10.9%
Information Technology (IT) 168 101 86 100 -8.2% 287 -9.5%
Telecommunications (TC) 460 301 322 366 6.6% 989 2.0%
Office Equipment (OE) 13 8 7 8 0.1% 23 -4.8%
GfK TEMAX ® Romania 1,170 700 737 839 3.2% 2,276 2.6%
General