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GfK TEMAX results for Romania, January - March 2020

Bucharest, May 2020 - The Romanian Consumer Goods (TCG) market registered in the first quarter of 2020 a slight increase in sales value by 3.6% compared to the same period of 2019, an increase mainly due to positive evolutions registered for IT, Office Equipment and Small Domestic Appliances sectors.

The largest sector of the TCG market, Telecom, also registered a slight increase of 2.3% over the same period, an evolution generated by sales increases monitored for Core wearables and Headsets categories.

On the opposite trend, IT, Consumer Electronics and OE decreased sales on sector level, from lost demand in categories like audio home systems, desk computing and printing devices.

The Small Domestic Appliances (SDA) registered a substantial increase in sales, 11.8%. The highest increase in this sector are coming from positive development of hair clippers and espresso and coffee machines.

Major Domestic Appliances (MDA), the second most important sector in the market, registered a slight increase of 2.1% compared to the same period of 2019, mainly due to lockdown from March.

Major Domestic Appliances (MDA), the second most important sector in the market, registered a slight increase of 2.1% compared to the same period of 2019, mainly due to lockdown from March.

Sales in the Electronics (Consumer Electronics) and Digital Camera (Photo) sectors had an opposite trend, sectors that registered in the first quarter of 2020 a decrease of 0.3% and 9.3% compared to the same period of the previous year.

Not least, the photo sector is relatively stable with a 0,1% drop in sales, but still declining overall. 

The pdf press release has been replaced by the Category Insights chart below

Table summary

Romania Q1 2020
Q2 2019 M. EUR Q3 2019 M. EUR Q4 2019 M. EUR Q1 2020 M. EUR Q1 2020 / Q1 2019 / +/- % Q1 2020 M. EUR Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 109 111 215 105 -0.3% 105 -0.3%
Photography (PH) 5 5 7 4 -9.4% 4 -9.4%
Major Domestic Appliances (MDA) 155 189 225 130 2.1% 130 2.1%
Small Domestic Appliances (SDA) 53 61 97 58 11.8% 58 11.8%
Information Technology (IT) 86 100 158 109 8.4% 109 8.4%
Telecommunications (TC) 322 366 522 308 2.3% 308 2.3%
Office Equipment (OE) 7 8 11 10 20.9% 10 20.9%
GfK TEMAX ® Romania 737 839 1,237 725 3.6% 725 3.6%
General