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Telecom drives the technical consumer goods market

GfK Temax results for Romania, Q3 2018

Bucharest, November 23rd, 2018 – Romanian technical consumer goods (TCG) market saw a 14% value increase in Q3 2018 versus Q3 2017, up to 814 mn Euro. Drivers of the growth were telecommunications, biggest sector by value, (19% value increase) and Office Equipment (17%). On the other hand, Photo sector continues to decrease by almost 10% in the third quarter of 2018 compared to Q3 2017. Consumer Electronic (CE) sector increased by 11,7%, due to a very good per-formance of PTV: +12%, which offsets poor performances of majority of Products Groups in CE sector. Major Domestic Appliances (MDA) grew by 11% and Small Domestic Appliances (SDA) by 8%. On a nine months basis, Jan – Sept 2018 vs Jan Sept 2017, the TCG market had a 17,1% value increase, up to 2,22 bn Euro. It was driven by the same sectors: telecommunications (+29,4%) and office equipment (+16,3%).  Inside sectors, we observe same movements of increasing and decreasing product groups, as within the quarterly evolution. Looking on significant differences against quarterly trends, we notice hairstylers with -5.7% drop on a nine month basis, compared to -0,8% in Q3 2018 vs Q3 PY. Also, in SDA, bread makers, electrical cooking pots and garment steamers registered record nine months growth of 20,5%, 65,2% and 45,5% respectively. On the other hand, camcorders mark a positive trend on a nine months basis (Jan – Sept 2018, +12,4%), after a Q3 with -10,5%, vs same quarter a year before.

The pdf press release has been replaced by the Category Insights chart below

Table summary

Romania Q3 2018
Q4 2017 M. EUR Q1 2018 M. EUR Q2 2018 M. EUR Q3 2018 M. EUR Q3 2018 / Q3 2017 / +/- % Q1-Q3 2018 M. EUR Q1-Q3 2018 / Q1-Q3 2017 +/- %
Consumer Electronics (CE) 219 106 99 112 11.7% 317 10.9%
Photography (PH) 8 5 6 5 -9.7% 16 -9.8%
Major Domestic Appliances (MDA) 193 115 133 182 10.9% 430 6.9%
Small Domestic Appliances (SDA) 83 50 47 57 8.0% 154 6.6%
Information Technology (IT) 170 113 96 109 11.8% 318 12.4%
Telecommunications (TC) 419 316 311 340 18.9% 966 29.4%
Office Equipment (OE) 11 9 8 8 16.9% 24 16.3%
GfK TEMAX ® Romania 1,104 713 699 814 14.0% 2,226 17.1%

Economic data 2017

Romania
  • 7.0
    GDP growth in %
  • 10,760
    GDP per capita in USD
  • 5.2
    Unemployment rate in %
  • 1.3
    Inflation rate, avg. consumer prices in %
  • 7,343,453
    Number of households
  • 12,260
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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