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Increased sales in the Western European Technical Consumer Goods market

Perú Technical Consumer Goods market slightly growth in Q4 2019

GfK TEMAX® results for Perú, Q4 2019

Perú, february 03, 2020 – The Peruvian market for technical consumer goods has grown by 8.3% in the third quarter of 2019, compared to the same quarter last year.

This result of the Peruvian market of technical consumer goods was mainly due to the fact that the most important sector of the consumer electronics (CE) sector obtained a fall of -6.7% where the families that contributed to the growth were MDA 7.3%, Telecom Sim Free 33.8% and IT with 1.4%.

Summary

Peru Q4 2019
Q1 2019 M. PEN Q2 2019 M. PEN Q3 2019 M. PEN Q4 2019 M. PEN Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. PEN Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 440 534 513 572 -5.3% 2,059 -13.9%
Photo (PH) 10 9 10 11 -11.3% 39 -12.6%
Major Domestic Appliances (MDA) 377 357 363 401 7.3% 1,498 4.6%
Small Domestic Appliances (SDA) 79 89 89 94 5.9% 350 1.2%
Information Technology (IT) 180 201 193 180 1.4% 754 7.1%
Telecommunication (TC) 398 455 515 557 33.8% 1,925 24.5%
Office Equipment & Consumables (OE) 38 37 27 18 -4.8% 120 6.0%
GfK TEMAX® Peru 1,521 1,682 1,709 1,834 8.3% 6,746 2.6%
General