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The NL Market for Technical Consumergoods & the weather: Strong growth and strong decline.

GfK TEMAX results for the Netherlands, Q3 2018

Amstelveen, November 8th 2018. The weather had an enormous impact on the market for Technical Consumergoods in the third quarter. It mainly affected the productgroups with-in Major- and Small Domestic Appliances. Within SDA, Air Treatment sales surged and tripled compared to the same quarter last year. This is due to the record amount of (sub)tropical days and the fact that the warm weather continued until the beginning of October. Within MDA, the impact is clearly visible for Cooling and Freezers, because both PGs grew. The opposite trend held true for Microwave Ovens and Steam Ovens, namely that both PGs showed a decline in sales. Apart from the sales trends affected by the weather, there is another PG worth mentioning: Phablets. Just like the second quar-ter, Phablets continued to thrive in the third. Smartphones sales are actually declining, but 5.5+ inch screens are more popular than ever.

The pdf press release has been replaced by the Category Insights chart below. 

Patrick Langley
Patrick Langley
Netherlands
+31 (0) 88 435 1411

Table summary

Netherlands Q3 2018
Q4 2017 M. EUR Q1 2018 M. EUR Q2 2018 M. EUR Q3 2018 M. EUR Q3 2018 / Q3 2017 / +/- % Q1-Q3 2018 M. EUR Q1-Q3 2018 / Q1-Q3 2017 +/- %
Consumer Electronics (CE) 473 338 285 286 -13.4% 909 -11.2%
Photo (PH) 68 60 62 54 -18.5% 176 -12.1%
Major Domestic Appliances (MDA) 564 544 532 509 1.9% 1,585 4.6%
Small Domestic Appliances (SDA) 265 227 216 205 -1.1% 648 0.4%
Information Technology (IT) 958 905 831 964 13.6% 2,700 11.7%
Telecommunications (TC) 776 745 760 769 22.2% 2,274 17.5%
Office Equipment & Consumables (OE) 143 139 122 122 -8.9% 383 -11.1%
GfK TEMAX ® Netherlands 3,247 2,959 2,808 2,909 7.2% 8,676 6.2%

Economic data 2017

Netherlands
  • 3.1
    GDP growth in %
  • 48,350
    GDP per capita in USD
  • 4.9
    Unemployment rate in %
  • 1.3
    Inflation rate, avg. consumer prices in %
  • 7,720,787
    Number of households
  • 40,149
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
Patrick Langley
Netherlands
General