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The NL Market for Technical Consumergoods: Q4 – All about Black Friday.

GfK TEMAX results for the Netherlands, Q4 2019

Amstelveen, February 15th 2020. In the fourth quarter of 2019, the NL Market for technical consumergoods grew compared to the same period last year. The growth figures are mainly due to the ‘Black Friday effect’ in the sectors Telecom, IT, MDA, and SDA. More than a few productgroups show a double digit growth, of which Vacuum Cleaners, Shavers, Hair Stylers, Smartphones and Notebooks are examples.

The pdf press release has been replaced by the Category Insights chart below. 

Niels van Steijn
Niels van Steijn
Netherlands
+31 (0) 88435 1633

Table summary

Netherlands Q4 2019
Q1 2019 M. EUR Q2 2019 M. EUR Q3 2019 M. EUR Q4 2019 M. EUR Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. EUR Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 329 301 294 423 0.3% 1,346 -0.2%
Photo (PH) 52 59 53 50 -12.6% 214 -9.0%
Major Domestic Appliances (MDA) 564 562 544 621 7.3% 2,291 5.7%
Small Domestic Appliances (SDA) 240 245 226 307 10.9% 1,018 7.0%
Information Technology (IT) 1,075 958 1,087 1,184 6.2% 4,305 12.2%
Telecommunications (TC) 812 778 801 1,026 8.4% 3,417 5.4%
Office Equipment & Consumables (OE) 115 106 103 115 -7.9% 440 -4.0%
GfK TEMAX ® Netherlands 3,188 3,010 3,107 3,726 5.8% 13,030 6.5%
Niels van Steijn
Netherlands 
+31 (0) 88435 1633
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