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The NL Market for Technical Consumergoods: Growth in IT and Telecom, shift to higher price segments in MDA.

GfK TEMAX results for the Netherlands, Q1 2019

Amstelveen, May 14th 2019. The NL market for technical consumer goods shows growth in the first quarter of 2019 compared to the same period last year. The most important sec-tors are IT, Telecom and MDA. The shift to more expensive products, and therefore a higher average price, can be seen in Telecom (rise of phablets) as well as MDA. The developments in the MDA market (the ambition of the government to reduce gas usage) leads, for example, to the shift to induction (more expensive than other solutions). This is an explanation for the increase in average price. For IT, the Desk Computing and Monitor product groups grew this quarter. However, Mobile PC (growing in Q4 2018) shows a small decline.

The pdf press release has been replaced by the Category Insights chart below. 

Patrick Langley
Patrick Langley
Netherlands
+31 (0) 88 435 1411

Table summary

Netherlands Q1 2019
Q2 2018 M. EUR Q3 2018 M. EUR Q4 2018 M. EUR Q1 2019 M. EUR Q1 2019 / Q1 2018 / +/- % Q1 2019 M. EUR Q1 2019 / Q1 2018 +/- %
Consumer Electronics (CE) 284 285 404 314 -3.7% 314 -3.7%
Photo (PH) 62 54 55 47 -21.3% 47 -21.3%
Major Domestic Appliances (MDA) 531 508 576 559 2.9% 559 2.9%
Small Domestic Appliances (SDA) 216 205 262 226 -0.5% 226 -0.5%
Information Technology (IT) 831 959 1,102 1,060 17.0% 1,060 17.0%
Telecommunications (TC) 761 769 934 802 7.7% 802 7.7%
Office Equipment & Consumables (OE) 106 99 122 113 -8.0% 113 -8.0%
GfK TEMAX ® Netherlands 2,790 2,880 3,455 3,119 6.5% 3,119 6.5%

Economic data 2017

Netherlands
  • 3.1
    GDP growth in %
  • 48,350
    GDP per capita in USD
  • 4.9
    Unemployment rate in %
  • 1.3
    Inflation rate, avg. consumer prices in %
  • 7,720,787
    Number of households
  • 40,149
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
Patrick Langley
Netherlands 
+31 (0) 88 435 1411
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