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The NL Market for Technical Consumergoods: Phablets on the rise.

GfK TEMAX results for the Netherlands, Q4 2018

Amstelveen, February 11th 2019. The NL Market for consumergoods shows strong growth compared to the same period last year. Consumer Electronics, Small Domestic Appliances and Office Equipment remain about the same in Sales Value. Telecom and IT on the other hand, show an enormous increase in Sales. This is mainly due to Phablets (Screensize >5,5”). The share of this product group within Telecom is more than half of the total Sales Value. The Telecom Market is moving towards more expensive models, that, even though the new price tags are pretty steep, remain as popular as ever. Another product group that shows strong growth (growing for the 4th consecutive quarter) is Headsets. More expensive phones and “Headphones with Mic” seem to be the new standard for Telecom.

The pdf press release has been replaced by the Category Insights chart below. 

Patrick Langley
Patrick Langley
Netherlands
+31 (0) 88 435 1411

Table summary

Netherlands Q4 2018
Q1 2018 M. EUR Q2 2018 M. EUR Q3 2018 M. EUR Q4 2018 M. EUR Q4 2018 / Q4 2017 / +/- % Q1-Q4 2018 M. EUR Q1-Q4 2018 / Q1-Q4 2017 +/- %
Consumer Electronics (CE) 326 284 286 405 0.6% 1,302 -3.1%
Photo (PH) 60 62 54 55 -19.1% 231 -13.9%
Major Domestic Appliances (MDA) 543 531 508 576 2.1% 2,158 4.4%
Small Domestic Appliances (SDA) 227 216 205 262 -0.9% 910 -0.0%
Information Technology (IT) 905 831 959 1,101 14.9% 3,797 12.4%
Telecommunications (TC) 745 760 768 933 20.2% 3,206 18.4%
Office Equipment & Consumables (OE) 139 122 122 141 -1.2% 524 -8.8%
GfK TEMAX ® Netherlands 2,946 2,806 2,902 3,474 9.3% 12,128 7.8%

Economic data 2017

Netherlands
  • 3.1
    GDP growth in %
  • 48,350
    GDP per capita in USD
  • 4.9
    Unemployment rate in %
  • 1.3
    Inflation rate, avg. consumer prices in %
  • 7,720,787
    Number of households
  • 40,149
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
Patrick Langley
Netherlands
General