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The NL Market for Technical Consumergoods: Phablets on the rise.

GfK TEMAX results for the Netherlands, Q4 2018

Amstelveen, February 11th 2019. The NL Market for consumergoods shows strong growth compared to the same period last year. Consumer Electronics, Small Domestic Appliances and Office Equipment remain about the same in Sales Value. Telecom and IT on the other hand, show an enormous increase in Sales. This is mainly due to Phablets (Screensize >5,5”). The share of this product group within Telecom is more than half of the total Sales Value. The Telecom Market is moving towards more expensive models, that, even though the new price tags are pretty steep, remain as popular as ever. Another product group that shows strong growth (growing for the 4th consecutive quarter) is Headsets. More expensive phones and “Headphones with Mic” seem to be the new standard for Telecom.

The pdf press release has been replaced by the Category Insights chart below. 

Patrick Langley
Patrick Langley
Netherlands
+31 (0) 88 435 1411

Table summary

Netherlands Q4 2018
Q1 2018 M. USD Q2 2018 M. USD Q3 2018 M. USD Q4 2018 M. USD Q4 2018 / Q4 2017 / +/- % Q1-Q4 2018 M. USD Q1-Q4 2018 / Q1-Q4 2017 +/- %
Consumer Electronics (CE) 398 341 331 466 -1.9% 1,537 1.5%
Photo (PH) 73 74 63 63 -21.1% 274 -9.4%
Major Domestic Appliances (MDA) 663 638 589 662 -0.5% 2,552 9.6%
Small Domestic Appliances (SDA) 277 259 238 302 -3.4% 1,075 4.8%
Information Technology (IT) 1,105 998 1,112 1,267 12.0% 4,481 17.6%
Telecommunications (TC) 909 912 891 1,073 17.1% 3,785 24.0%
Office Equipment & Consumables (OE) 170 146 141 163 -3.7% 620 -4.0%
GfK TEMAX ® Netherlands 3,594 3,368 3,366 3,995 6.6% 14,323 13.0%

Economic data 2017

Netherlands
  • 3.1
    GDP growth in %
  • 48,350
    GDP per capita in USD
  • 4.9
    Unemployment rate in %
  • 1.3
    Inflation rate, avg. consumer prices in %
  • 7,720,787
    Number of households
  • 40,149
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
Patrick Langley
Netherlands
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