Amstelveen, November 8th 2018. The weather had an enormous impact on the market for Technical Consumergoods in the third quarter. It mainly affected the productgroups with-in Major- and Small Domestic Appliances. Within SDA, Air Treatment sales surged and tripled compared to the same quarter last year. This is due to the record amount of (sub)tropical days and the fact that the warm weather continued until the beginning of October. Within MDA, the impact is clearly visible for Cooling and Freezers, because both PGs grew. The opposite trend held true for Microwave Ovens and Steam Ovens, namely that both PGs showed a decline in sales. Apart from the sales trends affected by the weather, there is another PG worth mentioning: Phablets. Just like the second quar-ter, Phablets continued to thrive in the third. Smartphones sales are actually declining, but 5.5+ inch screens are more popular than ever.
The pdf press release has been replaced by the Category Insights chart below.
|Q4 2017 M. EUR||Q1 2018 M. EUR||Q2 2018 M. EUR||Q3 2018 M. EUR||Q3 2018 / Q3 2017 / +/- %||Q1-Q3 2018 M. EUR||Q1-Q3 2018 / Q1-Q3 2017 +/- %|
|Consumer Electronics (CE)||473||338||285||286||-13.4%||909||-11.2%|
|Major Domestic Appliances (MDA)||564||544||532||509||1.9%||1,585||4.6%|
|Small Domestic Appliances (SDA)||265||227||216||205||-1.1%||648||0.4%|
|Information Technology (IT)||958||905||831||964||13.6%||2,700||11.7%|
|Office Equipment & Consumables (OE)||143||139||122||122||-8.9%||383||-11.1%|
|GfK TEMAX ® Netherlands||3,247||2,959||2,808||2,909||7.2%||8,676||6.2%|