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Text summary

Major Domestic Appliances insured a good performance in this quarter compared to last year period. 

GfK TEMAX results for Morocco, Q3 2018

Casablanca, November 07, 2018 – The technical consumer goods (TCG) market in Morocco registered a growth of 6 percent in Q3 2018 Vs Q3 2017 which leads to 9,1% of growth on 2018 Vs 2017.  

The increase mainly comes from a good Aid El Kebir campaign and products that starts their shining in Morocco. Telecommunications contributes as well in the increase of this quarter.

Marie-Anne El Mestassi

Table summary

Morocco Q3 2018
Q4 2017 M. MAD Q1 2018 M. MAD Q2 2018 M. MAD Q3 2018 M. MAD Q3 2018 / Q3 2017 / +/- % Q1-Q3 2018 M. MAD Q1-Q3 2018 / Q1-Q3 2017 +/- %
Consumer Electronics (CE) 689 690 813 655 1.5% 2,158 13.0%
Major Domestic Appliances (MDA) 713 755 925 1,341 8.5% 3,022 4.1%
Small Domestic Appliances (SDA) 162 151 174 118 2.7% 444 4.9%
Telecommunications (TC) 1,598 1,794 1,833 1,827 6.2% 5,454 11.0%
GfK TEMAX ® Morocco 3,161 3,390 3,745 3,941 6.0% 11,077 9.1%

Economic data 2017

Morocco
  • 4.2
    GDP growth in %
  • 3,150
    GDP per capita in USD
  • 9.3
    Unemployment rate in %
  • 0.8
    Inflation rate, avg. consumer prices in %
  • 7,208,735
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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