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The Moroccan market of Technical Consumer Goods registered on this second quarter of 2019 a growth of 1.1% which leads to a total growth on this first half 2019 of 3.5%. 

GfK TEMAX results for Morocco, Q2 2019

Casablanca, August 05, 2019 – The technical consumer goods (TCG) market in Morocco registered a growth of 1,1 percent in Q2 2019 Vs Q2 2018 which leads to a total turnover of 3,79 Billion MAD. 

The 2nd quarter of 2019 shows good signs of growing business although the severe decline of TV category (Russia World Cup effect). This quarter is mostly driven by domestic appliances (Double digit growth) and smartphones.

Marie-Anne El Mestassi

Table summary

Morocco Q2 2019
Q3 2018 M. MAD Q4 2018 M. MAD Q1 2019 M. MAD Q2 2019 M. MAD Q2 2019 / Q2 2018 / +/- % Q1-Q2 2019 M. MAD Q1-Q2 2019 / Q1-Q2 2018 +/- %
Consumer Electronics (CE) 655 633 604 695 -14.6% 1,299 -13.6%
Major Domestic Appliances (MDA) 1,341 785 804 1,033 11.6% 1,836 9.3%
Small Domestic Appliances (SDA) 124 165 175 199 11.0% 374 12.1%
Telecommunications (TC) 1,832 1,864 2,029 1,868 1.8% 3,897 7.3%
GfK TEMAX ® Morocco 3,953 3,447 3,612 3,795 1.1% 7,406 3.6%
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