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Text summary

Technical Consumer Goods in morocco show a good increase of +7,5% in the 4th quarter 2019. 

GfK TEMAX results for Morocco, Q4 2019

MDA drives the Moroccan market growth in Q4 2019

The highest impact is due to a +11,6 growth for the MDA Sector, followed by Small Domestic Appliances and telecommunication with  +11,3% and +7,8%. Consumer electronics slightly exceed with + 0.6%. 

Table summary

Morocco Q4 2019
Q1 2019 M. MAD Q2 2019 M. MAD Q3 2019 M. MAD Q4 2019 M. MAD Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. MAD Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 604 695 588 637 0.6% 2,523 -9.6%
Major Domestic Appliances (MDA) 804 1,033 1,459 876 11.6% 4,170 9.6%
Small Domestic Appliances (SDA) 175 199 145 183 11.3% 703 12.9%
Telecommunications (TC) 2,037 1,868 2,055 2,008 7.8% 7,968 8.7%
GfK TEMAX ® Morocco 3,620 3,794 4,246 3,704 7.5% 15,364 5.6%
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