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Excellent performance of Technical Consumer Goods in Morocco, Growth of 9.1% on 2018. 

GfK TEMAX results for Morocco, Q4 2018

Casablanca, February 04, 2018 – The technical consumer goods (TCG) market in Morocco registered a growth of 8,8 percent in Q4 2018 Vs Q4 2017 which leads to 9,1% of growth on full year 2018 Vs 2017 with a total turnover of over 14 Billion MAD. 

2018’ performance is generated mainly by telecommunication sector, which remains a key growing category within TCG products in Morocco. In addition, TVs, thanks to a very good campaign in the WORLD CUP, highly participated into the increase with an overall of +7.4% on 2018.

Marie-Anne El Mestassi

Table summary

Morocco Q4 2018
Q1 2018 M. MAD Q2 2018 M. MAD Q3 2018 M. MAD Q4 2018 M. MAD Q4 2018 / Q4 2017 / +/- % Q1-Q4 2018 M. MAD Q1-Q4 2018 / Q1-Q4 2017 +/- %
Consumer Electronics (CE) 690 813 655 633 -8.1% 2,791 7.4%
Major Domestic Appliances (MDA) 755 925 1,341 785 10.1% 3,807 5.2%
Small Domestic Appliances (SDA) 151 174 118 161 -0.7% 604 3.3%
Telecommunications (TC) 1,797 1,835 1,830 1,864 16.5% 7,326 12.4%
GfK TEMAX ® Morocco 3,393 3,748 3,945 3,443 8.8% 14,528 9.1%

Economic data 2017

Morocco
  • 4.2
    GDP growth in %
  • 3,150
    GDP per capita in USD
  • 9.3
    Unemployment rate in %
  • 0.8
    Inflation rate, avg. consumer prices in %
  • 7,208,735
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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