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The Moroccan market of Technical Consumer Goods registered on the third quarter of 2019 a growth of 7.4% which leads to a total growth on 3Q of 2019 of 5%. 

GfK TEMAX results for Morocco, Q3 2019

Casablanca, November 11, 2019 – The technical consumer goods (TCG) market in Morocco registered a growth of 7,4 percent in Q3 2019 Vs Q3 2018 which leads to a total turnover of 4,24 Billion MAD. 

The 3rd quarter of 2019 recording a very good growth although the continuous decline of TV category. This quarter is mostly driven by domestic appliances (AID AL ADHA effect on MDA & SDA) and Smartphones.  

Table summary

Morocco Q3 2019
Q4 2018 M. MAD Q1 2019 M. MAD Q2 2019 M. MAD Q3 2019 M. MAD Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. MAD Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 633 604 695 588 -10.3% 1,886 -12.6%
Major Domestic Appliances (MDA) 785 804 1,033 1,459 8.7% 3,295 9.0%
Small Domestic Appliances (SDA) 165 175 199 145 16.9% 519 13.4%
Telecommunications (TC) 1,864 2,037 1,868 2,055 12.2% 5,959 9.0%
GfK TEMAX ® Morocco 3,447 3,620 3,794 4,246 7.4% 11,660 5.0%
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