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The Moroccan market of Technical Consumer Goods registered on this First quarter of 2020 a small decrease of 2.9%.

GfK TEMAX results for Morocco, Q1 2020

Casablanca, May 14, 2020 – The technical consumer goods (TCG) market in Morocco registered a decrease of 2.9 percent in Q1 2020 Vs Q1 2019 which leads to a total turnover of 3118 M MAD. 

The 1nd quarter of 2020 Was globally impacted by the current circumstances of COVID 19 it shows good signs of growing business for some categories (appliances )  and a severe decline of TV category 10.3% .

Table summary

Morocco Q1 2020
Q2 2019 M. MAD Q3 2019 M. MAD Q4 2019 M. MAD Q1 2020 M. MAD Q1 2020 / Q1 2019 / +/- % Q1 2020 M. MAD Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 695 581 620 542 -10.3% 542 -10.3%
Major Domestic Appliances (MDA) 1,033 1,459 876 834 3.8% 834 3.8%
Small Domestic Appliances (SDA) 199 145 183 188 7.0% 188 7.0%
Telecommunications (TC) 1,868 2,055 2,008 1,962 -3.7% 1,962 -3.7%
GfK TEMAX ® Morocco 3,794 4,239 3,687 3,525 -2.6% 3,525 -2.6%
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