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The Moroccan market of Technical Consumer Goods registered on this First quarter of 2020 a small decrease of 2.9%.

GfK TEMAX results for Morocco, Q1 2020

Casablanca, May 14, 2020 – The technical consumer goods (TCG) market in Morocco registered a decrease of 2.9 percent in Q1 2020 Vs Q1 2019 which leads to a total turnover of 3118 M MAD. 

The 1nd quarter of 2020 Was globally impacted by the current circumstances of COVID 19 it shows good signs of growing business for some categories (appliances )  and a severe decline of TV category 10.3% .

Table summary

Morocco Q1 2020
Q2 2019 M. USD Q3 2019 M. USD Q4 2019 M. USD Q1 2020 M. USD Q1 2020 / Q1 2019 / +/- % Q1 2020 M. USD Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 72 60 64 nan nan% nan nan%
Major Domestic Appliances (MDA) 107 151 90 nan nan% nan nan%
Small Domestic Appliances (SDA) 21 15 19 nan nan% nan nan%
Telecommunications (TC) 193 213 207 nan nan% nan nan%
GfK TEMAX ® Morocco 392 439 380 nan nan% nan nan%