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The Moroccan market of Technical Consumer Goods registered on the third quarter of 2019 a growth of 7.4% which leads to a total growth on 3Q of 2019 of 5%. 

GfK TEMAX results for Morocco, Q3 2019

Casablanca, November 11, 2019 – The technical consumer goods (TCG) market in Morocco registered a growth of 7,4 percent in Q3 2019 Vs Q3 2018 which leads to a total turnover of 4,24 Billion MAD. 

The 3rd quarter of 2019 recording a very good growth although the continuous decline of TV category. This quarter is mostly driven by domestic appliances (AID AL ADHA effect on MDA & SDA) and Smartphones.  

Table summary

Morocco Q3 2019
Q4 2018 M. USD Q1 2019 M. USD Q2 2019 M. USD Q3 2019 M. USD Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. USD Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 67 63 72 61 -11.8% 196 -15.1%
Major Domestic Appliances (MDA) 83 84 107 151 7.0% 342 6.2%
Small Domestic Appliances (SDA) 17 18 21 15 15.0% 54 10.2%
Telecommunications (TC) 198 213 193 213 10.4% 619 6.0%
GfK TEMAX ® Morocco 365 379 392 440 5.7% 1,211 2.2%
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