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The Moroccan market of Technical Consumer Goods is starting positively on 2019 registering a growth of 6.2% on this first quarter. 

GfK TEMAX results for Morocco, Q1 2019

Casablanca, May 02, 2019 – The technical consumer goods (TCG) market in Morocco registered a growth of 6,2 percent in Q1 2019 Vs Q1 2018 which leads to a total turnover of 3,6 Billion MAD. 

Mostly driven by the gain on Smartphones & Major Domestic Appliances, the first quarter shows the signs of a prosperous year although the severe decline on television category. 

Marie-Anne El Mestassi

Table summary

Morocco Q1 2019
Q2 2018 M. EUR Q3 2018 M. EUR Q4 2018 M. EUR Q1 2019 M. EUR Q1 2019 / Q1 2018 / +/- % Q1 2019 M. EUR Q1 2019 / Q1 2018 +/- %
Consumer Electronics (CE) 73 60 58 55 -9.2% 55 -9.2%
Major Domestic Appliances (MDA) 83 122 72 74 10.4% 74 10.4%
Small Domestic Appliances (SDA) 16 11 15 16 17.5% 16 17.5%
Telecommunications (TC) 164 166 172 186 16.8% 186 16.8%
GfK TEMAX ® Morocco 335 358 317 330 10.2% 330 10.2%

Economic data 2017

Morocco
  • 4.2
    GDP growth in %
  • 3,150
    GDP per capita in USD
  • 9.3
    Unemployment rate in %
  • 0.8
    Inflation rate, avg. consumer prices in %
  • 7,208,735
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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