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Excellent performance of Technical Consumer Goods in Morocco, Growth of 9.1% on 2018. 

GfK TEMAX results for Morocco, Q4 2018

Casablanca, February 04, 2018 – The technical consumer goods (TCG) market in Morocco registered a growth of 8,8 percent in Q4 2018 Vs Q4 2017 which leads to 9,1% of growth on full year 2018 Vs 2017 with a total turnover of over 14 Billion MAD. 

2018’ performance is generated mainly by telecommunication sector, which remains a key growing category within TCG products in Morocco. In addition, TVs, thanks to a very good campaign in the WORLD CUP, highly participated into the increase with an overall of +7.4% on 2018.

Marie-Anne El Mestassi

Table summary

Morocco Q4 2018
Q1 2018 M. EUR Q2 2018 M. EUR Q3 2018 M. EUR Q4 2018 M. EUR Q4 2018 / Q4 2017 / +/- % Q1-Q4 2018 M. EUR Q1-Q4 2018 / Q1-Q4 2017 +/- %
Consumer Electronics (CE) 61 73 60 58 -5.9% 251 5.8%
Major Domestic Appliances (MDA) 67 83 122 72 12.7% 344 3.9%
Small Domestic Appliances (SDA) 13 16 11 15 1.7% 54 1.7%
Telecommunications (TC) 159 164 166 172 19.3% 661 10.8%
GfK TEMAX ® Morocco 300 335 358 317 11.4% 1,310 7.5%

Economic data 2017

Morocco
  • 4.2
    GDP growth in %
  • 3,150
    GDP per capita in USD
  • 9.3
    Unemployment rate in %
  • 0.8
    Inflation rate, avg. consumer prices in %
  • 7,208,735
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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