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The Moroccan market of Technical Consumer Goods registered on the third quarter of 2019 a growth of 7.4% which leads to a total growth on 3Q of 2019 of 5%. 

GfK TEMAX results for Morocco, Q3 2019

Casablanca, November 11, 2019 – The technical consumer goods (TCG) market in Morocco registered a growth of 7,4 percent in Q3 2019 Vs Q3 2018 which leads to a total turnover of 4,24 Billion MAD. 

The 3rd quarter of 2019 recording a very good growth although the continuous decline of TV category. This quarter is mostly driven by domestic appliances (AID AL ADHA effect on MDA & SDA) and Smartphones.  

Table summary

Morocco Q3 2019
Q4 2018 M. EUR Q1 2019 M. EUR Q2 2019 M. EUR Q3 2019 M. EUR Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. EUR Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 58 55 64 55 -7.8% 174 -9.7%
Major Domestic Appliances (MDA) 72 74 95 136 11.8% 305 12.5%
Small Domestic Appliances (SDA) 15 16 18 14 20.2% 48 17.2%
Telecommunications (TC) 172 187 172 192 15.3% 551 12.6%
GfK TEMAX ® Morocco 318 332 350 396 10.4% 1,079 8.4%
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