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Technical Consumer Goods: a rough start for the Italian market facing a new emergency

GfK TEMAX® results for Italy, Q1 2020

Milan, May, 2020 – In the first three months of 2020, the Italian Technical Consumer Goods (TCG) market generated € 3.8 billion revenues with a decrease of 10.5 percent, heavily concentrated in March, due to the Covid-19 pandemic. The emergency situation, the lockdown and all the necessary measures taken to prevent contagion, including many stores closure, affected almost all sectors: Consumer Electronics (-13.5%), Major Domestic Appliances (-10.9%), Telecommunications (-18.6%). Small Domestic Appliances and Office Equipment sectors suffered less, while Information Technology registered robust growth (+7.1%), thanks to products required to work, study, eat and entertain at home.

The pdf press release has been replaced by the Category Insights chart below. 

Table summary

Italy Q1 2020
Q2 2019 M. EUR Q3 2019 M. EUR Q4 2019 M. EUR Q1 2020 M. EUR Q1 2020 / Q1 2019 / +/- % Q1 2020 M. EUR Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 458 500 740 429 -13.5% 429 -13.5%
Photo (PH) 90 82 91 45 -33.5% 45 -33.5%
Major Domestic Appliances (MDA) 841 902 1,073 702 -10.9% 702 -10.9%
Small Domestic Appliances (SDA) 263 309 464 274 -4.9% 274 -4.9%
Information Technology (IT) 599 630 892 706 7.1% 706 7.1%
Telecommunications (TC) 1,492 1,644 2,318 1,310 -18.6% 1,310 -18.6%
Office Equipment & Consumables (OE) 335 284 356 354 -1.4% 354 -1.4%
GfK TEMAX ® Italy 4,078 4,353 5,935 3,820 -10.5% 3,820 -10.5%
General