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Some positive Changes Q4 2019 consumption of technical consumer goods in Israel.

GfK TEMAX results for Israel, Q4 2019

Israel, January 11, 2020 – During Q4 2019, the technical consumer goods (TCG) market, showed mix tendencies, compared to the same period last year. MDA sales improved somewhat, and IT showed an even more impressive rise. On the other hand, SDA and OE sale experienced a rather sharp decline. CE and Telecom sales remained more or less at the same level. 

The last 12 months aggregated sales totaled 15.5 Billion NIS. 

Compared to Q3 2019, Q4, demonstrated mostly increase in sales, except for SDA - for which sales dropped considerably - and OE which remained at about the same level

Table summary

Israel Q4 2019
Q1 2019 M. ILS Q2 2019 M. ILS Q3 2019 M. ILS Q4 2019 M. ILS Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. ILS Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 356 376 439 569 -0.5% 1,741 -8.9%
Major Domestic Appliances (MDA) 1,000 1,300 1,617 1,380 4.9% 5,298 0.5%
Small Domestic Appliances (SDA) 253 268 261 321 -9.9% 1,103 0.9%
Information Technology (IT) 402 365 452 590 10.9% 1,809 7.4%
Telecommunication (TC) 1,254 1,312 1,403 1,477 -0.2% 5,446 -0.7%
Office Equipment & Consumables (OE) 30 25 29 37 -9.0% 121 -3.3%
GfK TEMAX ® Israel 3,296 3,647 4,201 4,374 1.8% 15,518 -0.4%
General