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TEMAX Egypt

General insights on the category 

Egypt Consumer Electronics, Telecom and Information Technology are the three sectors with the highest growth in Egypt in Q4 2019. While the Office Equipment sector showed a decline. Consumer Electronics maintained its position as the highest growing segment, followed by Telecom.

MDAs Markets reported a stronger decline in Q4 2019vs2018, mainly driven by a strong decline in the biggest three products Cooling, Washing Machines & Cooking. This decline resulted because of the general increase in the running cost of energy, especially electricity. It is also evident that the dynamic growth in chains across all products in 2018, is non-existent in 2019. 

All SDAs Categories witnessed a decrease in volume FY‘19 Vs. FY ’18 due to an overall increase in prices. Local players still to seize the price sensitivty edge with wide offerings competing with international players with high brand equity and quality. Modern trade gaining importance YOY contribution to SDAs Volumes, due to consumers nature, Warranties and Financial facilities. Overall increase in promotional periods (Jan Festival, Mothers day and Black Friday)  

Table summary

Egypt Q4 2019
Q1 2019 M. EGP Q2 2019 M. EGP Q3 2019 M. EGP Q4 2019 M. EGP Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. EGP Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 3,556 2,923 2,553 2,575 9.8% 11,606 8.0%
Photo (PH) 0 0 0 0 -100.0% 0 -100.0%
Major Domestic Appliances (MDA) 6,368 6,819 6,816 5,717 0.1% 25,721 3.1%
Small Domestic Appliances (SDA) 1,191 1,536 1,635 1,027 1.9% 5,389 7.2%
Information Technology (IT) 3,157 2,659 2,760 3,268 2.2% 11,844 3.8%
Telecommunications (TC) 13,141 12,958 15,334 14,245 9.0% 55,677 19.8%
Office Equipment & Consumables (OE) 301 245 241 276 -0.9% 1,063 5.6%
GfK TEMAX ® Egypt 27,713 27,139 29,339 27,108 5.8% 111,299 11.6%
General