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TEMAX Egypt

General insights on the category 

SDA

  • SDA market value witnessed a decrease of almost 5% in Q3 2018 compared to same period previous year Driven by Vacuum Cleaners & Electric Fans yet there is a shown stagnancy compared to previous quarter highly affected Electric Fans

DIGITAL

  • Egypt Consumer Electronics, Telecom, Information Technology and Office Equipment markets witnessed stability in Q3 2018 vs Q2 2018. Compared to previous year’s figures, the digital products markets are still in a recovery uptrend. Key categories driving growth are PTVs and Telecom markets.

MDA

  • MDAs Markets reported a stable value performance opposite a slight reduction of 6% in sales Volumes Q3 17 vs 18.
  • o Slight increase in ASP for MDA’s in general prevented sales values to decline like volumes.
  • o There is a boosted edge, evident in sales and demand, to locally manufactured goods, which gives steep price competitiveness opposite to imported products.

Table summary

Egypt Q3 2018
Q4 2017 M. EGP Q1 2018 M. EGP Q2 2018 M. EGP Q3 2018 M. EGP Q3 2018 / Q3 2017 / +/- % Q1-Q3 2018 M. EGP Q1-Q3 2018 / Q1-Q3 2017 +/- %
Consumer Electronics (CE) 2,006 3,012 2,855 2,537 23.4% 8,405 26.7%
Photography (PH) 38 48 43 0 -100.0% 91 -36.5%
Major Domestic Appliances (MDA) 5,527 5,988 6,601 6,477 -0.7% 19,066 -3.1%
Small Domestic Appliances (SDA) 991 1,144 1,423 1,410 -5.0% 3,977 2.0%
Information Technology (IT) 2,958 2,864 2,581 2,766 17.4% 8,211 28.1%
Telecommunications (TC) 9,641 10,560 10,745 12,110 30.6% 33,414 42.2%
Office Equipment & Consumables (OE) 255 266 234 227 11.3% 728 7.6%
GfK TEMAX ® Egypt 21,416 23,883 24,482 25,528 16.3% 73,892 21.3%

Economic data 2017

Egypt
  • 4.2
    GDP growth in %
  • 2,500
    GDP per capita in USD
  • 12.1
    Unemployment rate in %
  • 23.5
    Inflation rate, avg. consumer prices in %
  • 25,032,400
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
General