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TEMAX Egypt

General insights on the category 

Egypt Consumer Electronics, Telecom, Information Technology and Office Equipment markets witnessed positive development in Q1 2019 as well as Q2 2019 vs Q2 2018. The category driving growth is the Telecom market, followed by PTV and Office Equipment.

• MDAs Markets reported a 1% growth in Q2 2019vs2018, Mainly Driven by strong Performance from Washing Machines and Freezers, topped with a softer decline across other MDAs.

• SDA market value witnessed an increase of almost 30% in Value in Q2 2019 compared to previous quarter influenced by Exhaust fans & Electric Fans due to its market seasonality and there is an evident decrease of 4% in value compared to PY across all PGs especially Shavers & Vacuum Cleaners.

Table summary

Egypt Q2 2019
Q3 2018 M. EGP Q4 2018 M. EGP Q1 2019 M. EGP Q2 2019 M. EGP Q2 2019 / Q2 2018 / +/- % Q1-Q2 2019 M. EGP Q1-Q2 2019 / Q1-Q2 2018 +/- %
Consumer Electronics (CE) 2,538 2,345 3,556 2,923 2.4% 6,479 10.4%
Photography (PH) 0 0 0 0 -100.0% 0 -100.0%
Major Domestic Appliances (MDA) 6,626 5,708 6,213 6,664 1.0% 12,877 2.3%
Small Domestic Appliances (SDA) 1,450 1,008 1,150 1,494 5.0% 2,644 3.0%
Information Technology (IT) 2,766 3,198 3,157 2,659 3.0% 5,816 6.8%
Telecommunications (TC) 12,110 13,073 13,141 12,958 20.6% 26,099 22.5%
Office Equipment & Consumables (OE) 227 279 301 245 4.6% 545 9.0%
GfK TEMAX ® Egypt 25,716 25,611 27,517 26,942 10.1% 54,460 12.6%
General