Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Text summary

TEMAX Egypt

General insights on the category 

There is no longer major price spikes after the currency devaluation in 2016; which was reflected in drop of currency value 

SDA

  • SDA market value witnessed a minor growth in Q4 2018 compared to PY Driven by Food Preparation & Electric Fans. Yet there is an evident decline of 30% in value compared to previous quarter, highly affected by Electric Fans due to its market’s seasonality towards the end of year. 

DIGITAL

  • Egypt Consumer Electronics, Telecom, Information Technology and Office Equipment markets witnessed positive development in Q4 2018 vs Q3 2018. Compared to previous year’s figures, the digital products markets are also in an upward trend. Key categories driving growth are PTVs and Telecom markets.  

MDA

  • MDAs Markets witnessed a stagnant performance in Q4 2018 compared to Q4 2017. However, MDA market recorded a steep decline when comparing to Q3 2018, yet the market only dropped by -2.3% YoY.

Table summary

Egypt Q4 2018
Q1 2018 M. EGP Q2 2018 M. EGP Q3 2018 M. EGP Q4 2018 M. EGP Q4 2018 / Q4 2017 / +/- % Q1-Q4 2018 M. EGP Q1-Q4 2018 / Q1-Q4 2017 +/- %
Consumer Electronics (CE) 3,012 2,855 2,538 2,333 16.3% 10,739 24.3%
Photography (PH) 48 43 0 0 -100.0% 91 -49.6%
Major Domestic Appliances (MDA) 5,988 6,601 6,477 5,576 0.9% 24,642 -2.3%
Small Domestic Appliances (SDA) 1,144 1,423 1,410 974 -1.7% 4,951 1.3%
Information Technology (IT) 2,864 2,581 2,766 3,198 8.1% 11,410 21.8%
Telecommunications (TC) 10,560 10,745 12,110 13,073 35.6% 46,487 40.3%
Office Equipment & Consumables (OE) 266 234 227 279 9.1% 1,007 8.0%
GfK TEMAX ® Egypt 23,883 24,482 25,528 25,434 18.8% 99,327 20.6%

Economic data 2017

Egypt
  • 4.2
    GDP growth in %
  • 2,500
    GDP per capita in USD
  • 12.1
    Unemployment rate in %
  • 23.5
    Inflation rate, avg. consumer prices in %
  • 25,032,400
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
General