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TEMAX Egypt

General insights on the category 

Egypt Consumer Electronics, Telecom and Office Equipment markets showed successful growth in Q3 2019 vs Q3 2018. While the Information Technology sector showed a decline. The category with the largest growth in Q3 2019 is the Consumer Electronics followed by Telecom.

MDAs Markets reported a stronger decline in Q3 2019vs2018 compared to Q2 2019vs2018, mainly driven by a strong decline in Cooling and Washing Machine’s market. This decline resulted because of the general increase in the running cost of energy, especially electricity.

SDA market value witnessed a very minor decline in sales value of -1%. All SDA products highlighted a steep decline in sales value except for the largest product, Electric fans, which grew by around 10% sales value in Q3 2019vs2018.

Table summary

Egypt Q3 2019
Q4 2018 M. EGP Q1 2019 M. EGP Q2 2019 M. EGP Q3 2019 M. EGP Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. EGP Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 2,345 3,556 2,923 2,553 0.6% 9,031 7.4%
Photo (PH) 0 0 0 0 -100.0% 0 -100.0%
Major Domestic Appliances (MDA) 5,708 6,213 6,664 6,662 0.6% 19,539 1.7%
Small Domestic Appliances (SDA) 1,008 1,150 1,494 1,593 9.9% 4,236 5.5%
Information Technology (IT) 3,198 3,157 2,659 2,760 -0.2% 8,576 4.4%
Telecommunications (TC) 13,073 13,141 12,958 15,334 26.6% 41,433 24.0%
Office Equipment & Consumables (OE) 279 301 245 241 6.0% 786 8.0%
GfK TEMAX ® Egypt 25,611 27,517 26,942 29,142 13.3% 83,602 12.9%
General