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TEMAX Egypt

General insights on the category 

Egypt Consumer Electronics, Telecom, Information Technology and Office Equipment markets witnessed positive development in Q1 2019 vs Q1 2018. The category driving growth is the Telecom market, followed by PTV and Office Equipment.

SDA

  • SDA market value witnessed a decrease of almost 9% in Q1 2019 compared to PY influenced by Exhaust fans & Electric Fans due to its market seasonality yet there is an evident increase of 4% in value compared to previous quarter highly affected by Shavers & Food Preparation due to promotional peaks especially in January & March.

MDA

  • MDAs Markets reported a 7.8% decline in market value compared to Q1 2018 and that is because January and March promotional periods are losing some of their strength due to the introduction of new promotional periods that are taking away some of Q1’s importance.

Table summary

Egypt Q1 2019
Q2 2018 M. EGP Q3 2018 M. EGP Q4 2018 M. EGP Q1 2019 M. EGP Q1 2019 / Q1 2018 / +/- % Q1 2019 M. EGP Q1 2019 / Q1 2018 +/- %
Consumer Electronics (CE) 2,855 2,538 2,345 3,397 12.8% 3,397 12.8%
Photography (PH) 43 0 0 0 -100.0% 0 -100.0%
Major Domestic Appliances (MDA) 6,601 6,626 5,708 5,522 -7.8% 5,522 -7.8%
Small Domestic Appliances (SDA) 1,423 1,450 1,008 1,045 -8.6% 1,045 -8.6%
Information Technology (IT) 2,581 2,766 3,198 3,151 10.0% 3,151 10.0%
Telecommunications (TC) 10,745 12,110 13,073 12,581 19.1% 12,581 19.1%
Office Equipment & Consumables (OE) 234 227 279 301 12.8% 301 12.8%
GfK TEMAX ® Egypt 24,482 25,716 25,611 25,997 8.9% 25,997 8.9%

Economic data 2017

Egypt
  • 4.2
    GDP growth in %
  • 2,500
    GDP per capita in USD
  • 12.1
    Unemployment rate in %
  • 23.5
    Inflation rate, avg. consumer prices in %
  • 25,032,400
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
General