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TEMAX Egypt

General insights on the category 

Egypt Consumer Electronics and Telecom sectors maintain their position as the leading categories with the highest growth in Egypt in Q1 2020. While the Information Technology and Office Equipment sectors witnessed a decline. Moreover, Consumer Electronics remains the top highest growing segment in Total Egypt, followed by Telecom.

MDAs Market witnessed a slight decline on total MDA value in Q1 2020vs2019, this was led mainly by the lowered consumer purchasing power driven by increases in energy prices, and an unaccounted-for decline in March 2020 sales due to the start of quarantine. However, January promotional period witnessed and aggressive growth across MDA products when comparing to January 2019

SDA market value witnessed a decrease in Q1 2020 compared to same period previous year, Despite retailers promos at the beginning of the year and Mothers Day which are very important peaks for SDAs figures in the first Quarter, but COVID-19 impact was much more significant, leading to an overall decrease.

Table summary

Egypt Q1 2020
Q2 2019 M. EGP Q3 2019 M. EGP Q4 2019 M. EGP Q1 2020 M. EGP Q1 2020 / Q1 2019 / +/- % Q1 2020 M. EGP Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 2,766 2,398 2,435 3,908 15.0% 3,908 15.0%
Photo (PH) 0 0 0 0 -100.0% 0 -100.0%
Major Domestic Appliances (MDA) 6,088 6,074 5,076 5,469 -3.1% 5,469 -3.1%
Small Domestic Appliances (SDA) 1,363 1,432 917 1,047 -3.3% 1,047 -3.3%
Information Technology (IT) 2,653 2,754 3,264 3,055 -3.1% 3,055 -3.1%
Telecommunications (TC) 12,340 14,664 13,621 13,549 7.7% 13,549 7.7%
Office Equipment & Consumables (OE) 245 241 276 252 -16.1% 252 -16.1%
GfK TEMAX ® Egypt 25,455 27,564 25,589 27,279 4.3% 27,279 4.3%
General