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TEMAX Egypt

General insights on the category 

Price spikes beginning to stabilize one year from the flotation of the local EGP currency; which was reflected in drop of currency value 

MDAs Markets reported a reduction in Q4 sales Vs. Q3 2017 due to previous year’s price increases;

  • Decreased demand combined with price hikes caused a gentler decline in value Vs. Q4 2016.
  • There is a boosted edge, evident in sales and demand, to locally manufactured goods, which gives steep price competitiveness opposite imported products while Lower tier segments are the least affected by decreased market demand.

SDA market value witnessed an increase in Q4 2017 compared to same period previous year yet there is a shown decrease in growth rates compared to previous two quarters highly affected by Electric Fans seasonality. 

Table summary

Egypt Q4 2017
Q1 2017 M. EGP Q2 2017 M. EGP Q3 2017 M. EGP Q4 2017 M. EGP Q4 2017 / Q4 2016 / +/- % Q1-Q4 2017 M. EGP Q1-Q4 2017 / Q1-Q4 2016 +/- %
Consumer Electronics (CE) 2,514 2,087 2,072 2,016 15.9% 8,689 35.6%
Photography (PH) 58 43 43 38 -44.5% 182 -22.7%
Major Domestic Appliances (MDA) 6,727 6,515 6,566 5,533 -0.8% 25,340 36.6%
Small Domestic Appliances (SDA) 1,068 1,368 1,482 984 16.1% 4,902 50.6%
Information Technology (IT) 2,169 1,885 2,357 2,958 37.3% 9,369 23.7%
Telecommunications (TC) 6,538 7,678 9,275 9,641 65.6% 33,132 57.5%
Office Equipment & Consumables (OE) 259 212 204 255 -6.7% 932 5.6%
GfK TEMAX ® Egypt 19,333 19,789 21,998 21,425 30.0% 82,546 42.5%

Economic data 2017

Egypt
  • 4.2
    GDP growth in %
  • 2,500
    GDP per capita in USD
  • 12.1
    Unemployment rate in %
  • 23.5
    Inflation rate, avg. consumer prices in %
  • 25,032,400
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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