Egypt Consumer Electronics, Telecom, Information Technology and Office Equipment markets witnessed positive development in Q1 2019 as well as Q2 2019 vs Q2 2018. The category driving growth is the Telecom market, followed by PTV and Office Equipment.
• MDAs Markets reported a 1% growth in Q2 2019vs2018, Mainly Driven by strong Performance from Washing Machines and Freezers, topped with a softer decline across other MDAs.
• SDA market value witnessed an increase of almost 30% in Value in Q2 2019 compared to previous quarter influenced by Exhaust fans & Electric Fans due to its market seasonality and there is an evident decrease of 4% in value compared to PY across all PGs especially Shavers & Vacuum Cleaners.
|Q3 2018 M. EGP||Q4 2018 M. EGP||Q1 2019 M. EGP||Q2 2019 M. EGP||Q2 2019 / Q2 2018 / +/- %||Q1-Q2 2019 M. EGP||Q1-Q2 2019 / Q1-Q2 2018 +/- %|
|Consumer Electronics (CE)||2,538||2,345||3,556||2,923||2.4%||6,479||10.4%|
|Major Domestic Appliances (MDA)||6,626||5,708||6,213||6,664||1.0%||12,877||2.3%|
|Small Domestic Appliances (SDA)||1,450||1,008||1,150||1,494||5.0%||2,644||3.0%|
|Information Technology (IT)||2,766||3,198||3,157||2,659||3.0%||5,816||6.8%|
|Office Equipment & Consumables (OE)||227||279||301||245||4.6%||545||9.0%|
|GfK TEMAX ® Egypt||25,716||25,611||27,517||26,942||10.1%||54,460||12.6%|