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TEMAX Egypt

General insights on the category 

Egypt Consumer Electronics, Telecom, Information Technology and Office Equipment markets witnessed positive development in Q1 2019 as well as Q2 2019 vs Q2 2018. The category driving growth is the Telecom market, followed by PTV and Office Equipment.

• MDAs Markets reported a 1% growth in Q2 2019vs2018, Mainly Driven by strong Performance from Washing Machines and Freezers, topped with a softer decline across other MDAs.

• SDA market value witnessed an increase of almost 30% in Value in Q2 2019 compared to previous quarter influenced by Exhaust fans & Electric Fans due to its market seasonality and there is an evident decrease of 4% in value compared to PY across all PGs especially Shavers & Vacuum Cleaners.

Table summary

Egypt Q2 2019
Q3 2018 M. USD Q4 2018 M. USD Q1 2019 M. USD Q2 2019 M. USD Q2 2019 / Q2 2018 / +/- % Q1-Q2 2019 M. USD Q1-Q2 2019 / Q1-Q2 2018 +/- %
Consumer Electronics (CE) 141 132 201 171 5.9% 372 12.2%
Photography (PH) 0 0 0 0 -100.0% 0 -100.0%
Major Domestic Appliances (MDA) 369 320 351 390 4.5% 741 4.2%
Small Domestic Appliances (SDA) 81 57 65 87 8.6% 152 5.0%
Information Technology (IT) 154 180 178 156 6.6% 334 8.5%
Telecommunications (TC) 674 734 742 758 24.8% 1,500 24.7%
Office Equipment & Consumables (OE) 13 16 17 14 8.2% 31 10.7%
GfK TEMAX ® Egypt 1,432 1,437 1,554 1,577 13.9% 3,130 14.6%
General