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TEMAX Egypt

General insights on the category 

Egypt Consumer Electronics, Telecom and Office Equipment markets showed successful growth in Q3 2019 vs Q3 2018. While the Information Technology sector showed a decline. The category with the largest growth in Q3 2019 is the Consumer Electronics followed by Telecom.

MDAs Markets reported a stronger decline in Q3 2019vs2018 compared to Q2 2019vs2018, mainly driven by a strong decline in Cooling and Washing Machine’s market. This decline resulted because of the general increase in the running cost of energy, especially electricity.

SDA market value witnessed a very minor decline in sales value of -1%. All SDA products highlighted a steep decline in sales value except for the largest product, Electric fans, which grew by around 10% sales value in Q3 2019vs2018.

Table summary

Egypt Q3 2019
Q4 2018 M. USD Q1 2019 M. USD Q2 2019 M. USD Q3 2019 M. USD Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. USD Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 132 201 171 153 8.6% 525 11.1%
Photo (PH) 0 0 0 0 -100.0% 0 -100.0%
Major Domestic Appliances (MDA) 320 351 390 401 8.6% 1,141 5.7%
Small Domestic Appliances (SDA) 57 65 87 96 18.6% 248 9.9%
Information Technology (IT) 180 178 156 166 7.7% 500 8.3%
Telecommunications (TC) 734 742 758 922 36.7% 2,422 29.0%
Office Equipment & Consumables (OE) 16 17 14 14 14.5% 46 11.9%
GfK TEMAX ® Egypt 1,437 1,554 1,577 1,752 22.4% 4,883 17.2%
General