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TEMAX Egypt

General insights on the category 

Egypt Consumer Electronics, Telecom and Office Equipment markets showed successful growth in Q3 2019 vs Q3 2018. While the Information Technology sector showed a decline. The category with the largest growth in Q3 2019 is the Consumer Electronics followed by Telecom.

MDAs Markets reported a stronger decline in Q3 2019vs2018 compared to Q2 2019vs2018, mainly driven by a strong decline in Cooling and Washing Machine’s market. This decline resulted because of the general increase in the running cost of energy, especially electricity.

SDA market value witnessed a very minor decline in sales value of -1%. All SDA products highlighted a steep decline in sales value except for the largest product, Electric fans, which grew by around 10% sales value in Q3 2019vs2018.

Table summary

Egypt Q3 2019
Q4 2018 M. EUR Q1 2019 M. EUR Q2 2019 M. EUR Q3 2019 M. EUR Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. EUR Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 114 176 153 138 13.5% 467 18.0%
Photo (PH) 0 0 0 0 -100.0% 0 -100.0%
Major Domestic Appliances (MDA) 279 308 348 361 13.5% 1,017 12.2%
Small Domestic Appliances (SDA) 49 57 78 86 24.0% 221 16.7%
Information Technology (IT) 156 156 139 150 12.6% 445 15.0%
Telecommunications (TC) 638 651 677 831 42.9% 2,159 37.0%
Office Equipment & Consumables (OE) 14 15 13 13 19.6% 41 18.9%
GfK TEMAX ® Egypt 1,250 1,363 1,408 1,579 27.9% 4,349 24.5%
General