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TEMAX Egypt

General insights on the category 

Egypt Consumer Electronics, Telecom, Information Technology and Office Equipment markets witnessed positive development in Q1 2019 as well as Q2 2019 vs Q2 2018. The category driving growth is the Telecom market, followed by PTV and Office Equipment.

• MDAs Markets reported a 1% growth in Q2 2019vs2018, Mainly Driven by strong Performance from Washing Machines and Freezers, topped with a softer decline across other MDAs.

• SDA market value witnessed an increase of almost 30% in Value in Q2 2019 compared to previous quarter influenced by Exhaust fans & Electric Fans due to its market seasonality and there is an evident decrease of 4% in value compared to PY across all PGs especially Shavers & Vacuum Cleaners.

Table summary

Egypt Q2 2019
Q3 2018 M. EUR Q4 2018 M. EUR Q1 2019 M. EUR Q2 2019 M. EUR Q2 2019 / Q2 2018 / +/- % Q1-Q2 2019 M. EUR Q1-Q2 2019 / Q1-Q2 2018 +/- %
Consumer Electronics (CE) 122 114 176 153 13.5% 329 20.1%
Photography (PH) 0 0 0 0 -100.0% 0 -100.0%
Major Domestic Appliances (MDA) 318 279 308 348 11.9% 656 11.5%
Small Domestic Appliances (SDA) 70 49 57 78 16.4% 135 12.5%
Information Technology (IT) 133 156 156 139 14.2% 295 16.2%
Telecommunications (TC) 581 638 651 677 33.7% 1,328 33.5%
Office Equipment & Consumables (OE) 11 14 15 13 15.9% 28 18.5%
GfK TEMAX ® Egypt 1,235 1,250 1,363 1,408 22.0% 2,771 22.7%
General