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GfK TEMAX® results for Denmark, Q1 2019

Copenhagen, May 6, 2019 – In Q1 2019, the overall TCG market increased especially driven by IT, SDA and MDA. On the other hand, Q1 reported a decline in CE and Telecom. The IT sector grew the most, where the growth was seen in non-gaming laptops. The decline in Telecom was driven by a steep decline in conventional smart and mobilephones sales, as this has been replaced by a strong growth in large screen size smartphones as well as corewearables. In CE, the decline was due to decreasing sales in non-smart audio and OLED TVs. The growth in SDA came from increasing demand for vacuum cleaners, while the cooling category and freestanding dishwashers drove MDA growth.

The pdf press release has been replaced by the Category Insights chart below. 

Table summary

Denmark Q1 2019
Q2 2018 M. DKK Q3 2018 M. DKK Q4 2018 M. DKK Q1 2019 M. DKK Q1 2019 / Q1 2018 / +/- % Q1 2019 M. DKK Q1 2019 / Q1 2018 +/- %
Consumer Electronics (CE) 652 738 1,006 772 -3.3% 772 -3.3%
Photography (PH) 81 60 68 63 3.6% 63 3.6%
Major Domestic Appliances (MDA) 1,221 1,325 1,450 1,347 5.2% 1,347 5.2%
Small Domestic Appliances (SDA) 439 478 716 519 8.9% 519 8.9%
Information Technology (IT) 1,580 1,809 2,081 2,005 20.6% 2,005 20.6%
Telecommunications (TC) 2,023 1,994 2,612 1,945 3.6% 1,945 3.6%
Office Equipment & Consumables (OE) 247 260 281 295 -1.5% 295 -1.5%
GfK TEMAX ® Denmark 6,243 6,664 8,213 6,945 7.6% 6,945 7.6%

Economic data 2017

Denmark
  • 2.1
    GDP growth in %
  • 56,440
    GDP per capita in USD
  • 5.8
    Unemployment rate in %
  • 1.1
    Inflation rate, avg. consumer prices in %
  • 2,670,059
    Number of households
  • 52,735
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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