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German spendings for TCG stable in Q1 2020
-with different developments across categories

GfK Temax ® results for Germany, Q1 2020 

Nuremberg, 6. May 2020 – The German market for technical consumer goods is slightly positive in the first quarter 2020 on a year-on-year comparison. In terms of revenue, the trend was +0.3 percent. Probably driven by stockpiling due to the up-coming Corona-Crisis Major Domestic Appliances showed a solid growth, esp. in Freezers and Cooling devices. Getting prepared to work from home seems to have led consumers to purchase more Telecommunication devices and IT equipment. Both sectors grew compared to the previous year with Smartphones, Mobile Head-sets, Desktop computers/AIOs, Portable computers as well as Visual Cams being the winning categories. Growth of Small Domestic appliances is slowing down, but is still positive esp. driven by Hairstylers, Food Processors, Vacuum Cleaners and Hot Beverage Makers. Consumer Electronics suffer as consumers spent less on Set-Top-Boxes, Action Cams, Video Players Recorders and even Bluetooth Speak-ers and Soundbars. Only Turnover with OLED TV-appliances is still on the rise.

The press release has been replaced by the Category Insights chart below.

Table summary

Germany Q1 2020
Q2 2019 M. EUR Q3 2019 M. EUR Q4 2019 M. EUR Q1 2020 M. EUR Q1 2020 / Q1 2019 / +/- % Q1 2020 M. EUR Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 1,320 1,427 2,118 1,527 -11.2% 1,527 -11.2%
Photography (PH) 324 323 348 244 -18.7% 244 -18.7%
Major Domestic Appliances (MDA) 2,100 2,219 2,479 2,336 5.2% 2,336 5.2%
Small Domestic Appliances (SDA) 1,224 1,315 1,952 1,402 1.3% 1,402 1.3%
Information Technology (IT) 4,482 4,503 5,488 4,673 2.4% 4,673 2.4%
Telecommunications (TC) 2,942 3,216 4,363 3,205 4.2% 3,205 4.2%
Office Equipment & Consumables (OE) 1,063 1,049 1,142 1,062 -9.5% 1,062 -9.5%
GfK TEMAX® Germany 13,456 14,052 17,888 14,449 0.1% 14,449 0.1%
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