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German spendings for TCG growing in Q3 2019

GfK Temax ® results for Germany, Q3 2019 

Nuremberg, 8. November 2019 – The German market for technical consumer goods is slightly positive in the third quarter 2019 on a year-on-year comparison. In terms of revenue, the trend was +0.5 percent. Small Domestic appliances continue to drive the market, though it is not a double digit growth anymore like in Q2. Major Domestic Appliances remain at a solid growth path and will probably end up with a better development than originally expected in 2019, thanks to a continuous trading-up to better featured products. The market for Consumer Electronics looks clearly better than the quarter before, but revenues still show a negative development overall. Though there are a number of segments setting the trend and generating growth, as for example Bluetooth speakers and headphones. This is also true for Telecommunication. Wearables like Smartwatches are the winning category. IT is slowing down a bit in terms of growth in Q3. Within IT, Ultrathin notebooks continue to show high demand.

The press release has been replaced by the Category Insights chart below.

Table summary

Germany Q3 2019
Q4 2018 M. USD Q1 2019 M. USD Q2 2019 M. USD Q3 2019 M. USD Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. USD Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 2,704 1,971 1,490 1,594 -12.9% 5,056 -15.3%
Photography (PH) 422 342 363 358 -3.7% 1,063 -8.3%
Major Domestic Appliances (MDA) 2,681 2,531 2,352 2,463 -1.9% 7,346 -3.9%
Small Domestic Appliances (SDA) 2,093 1,578 1,371 1,460 2.1% 4,408 0.7%
Information Technology (IT) 6,048 5,203 5,020 4,998 -0.8% 15,221 -1.3%
Telecommunications (TC) 4,698 3,507 3,295 3,568 -5.4% 10,370 -7.4%
Office Equipment & Consumables (OE) 1,410 1,338 1,191 1,165 -8.5% 3,694 -7.6%
GfK TEMAX® Germany 20,057 16,469 15,083 15,606 -3.8% 47,158 -5.3%
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