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Colombian economy continues showing a recovery in the Technical consumer goods.

GfK TEMAX Outcomes for Colombia, Q4 2018.

Bogota, February 13th 2019 – During 2018’s third trimester, the Colombian market of Technical consumer Goods (TCG) presented a growth in sales value and units of 4,5% and 1.5%, respectively compared to the one presented on the same period of 2017; following the same trend, compared to the previous Quarter, the TCG market evidenced an increase in sales volume and value. 

The fourth trimester of the present year was mostly influenced by promotional events online (Black Friday and Cyber Monday) realized during November. As a result, the best sellers during the events were the product groups Smartphones, TV and cooling; being TV the only category out of the three to have a sales’ decrease compared to last year’s events. This can be mainly attributed to a possible market saturation after the world cup season.

GfK, Colombia
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Table summary

Colombia Q4 2018
Q1 2018 M. COP Q2 2018 M. COP Q3 2018 M. COP Q4 2018 M. COP Q4 2018 / Q4 2017 / +/- % Q1-Q4 2018 M. COP Q1-Q4 2018 / Q1-Q4 2017 +/- %
Consumer Electronics (CE) 602,466 872,477 597,005 818,031 4.4% 2,889,978 15.9%
Photography (PH) 7,501 7,572 8,660 11,738 -14.0% 35,470 -10.2%
Major Domestic Appliances (MDA) 551,148 564,748 598,325 619,883 8.3% 2,334,104 7.3%
Small Domestic Appliances (SDA) 59,972 56,918 64,761 75,575 5.6% 257,226 3.5%
Information Technology (IT) 340,600 294,245 360,008 338,988 2.0% 1,333,841 1.7%
Telecommunications (TC) 1,007,613 893,619 633,609 519,571 -61.9% 3,054,411 -35.3%
Office Equipment & Consumables (OE) 45,970 37,312 40,610 31,913 0.3% 155,804 3.8%
GfK TEMAX ® Colombia 2,615,269 2,726,890 2,302,977 2,415,698 -23.8% 10,060,834 -9.7%

Economic data 2017

Colombia
  • 1.8
    GDP growth in %
  • 6,270
    GDP per capita in USD
  • 9.0
    Unemployment rate in %
  • 4.3
    Inflation rate, avg. consumer prices in %
  • 13,995,700
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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