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Colombian economy continues showing a recovery in the Technological consumption goods.

GfK TEMAX Outcomes for Colombia, Q3 2018.

Bogota, October 31st 2018 – During 2018’s third trimester, the Colombian market of Techno-logical Consumption Goods (TCG) presented a growth in sales value and units of 4,8% and 7.2%, respectively compared to the one presented on the same period of 2017; Neverthe-less, compared to the previous Quarter, the TCG market evidenced an increase in sales units with a decrease in sales value.

The third trimester of the present year was mostly influenced by promotional events online and activities among the main retailers.

Being a world cup year and due to the high interest that this event generated in Colombia, the retailers placed their stakes on expanding the television category by using advertising cam-paigns related to the world cup and sport’s figures such as James Rodríguez to increase their sellout levels. These strategies were adopted as well, by other categories such as cool-ing. However, by the ending of the world cup season, immediately the market faced a gener-alized deceleration in consumption, mainly marked by the consumer electronics’ sector. 

GfK, Colombia
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Table summary

Colombia Q3 2018
Q4 2017 M. COP Q1 2018 M. COP Q2 2018 M. COP Q3 2018 M. COP Q3 2018 / Q3 2017 / +/- % Q1-Q3 2018 M. COP Q1-Q3 2018 / Q1-Q3 2017 +/- %
Consumer Electronics (CE) 783,852 602,466 872,477 597,004 -5.0% 2,071,947 21.2%
Photography (PH) 13,642 7,501 7,572 8,660 -13.7% 23,733 -8.3%
Major Domestic Appliances (MDA) 572,154 551,148 564,748 598,039 6.1% 1,713,935 6.9%
Small Domestic Appliances (SDA) 71,594 59,972 56,918 64,761 7.7% 181,651 2.7%
Information Technology (IT) 332,375 340,600 294,245 360,106 7.1% 994,951 1.6%
Telecommunications (TC) 1,364,012 1,007,613 893,619 633,609 -40.7% 2,534,840 -24.5%
Office Equipment & Consumables (OE) 31,827 45,970 37,312 40,610 -1.5% 123,891 4.8%
GfK TEMAX ® Colombia 3,169,455 2,615,269 2,726,890 2,302,789 -15.0% 7,644,948 -4.1%

Economic data 2017

Colombia
  • 1.8
    GDP growth in %
  • 6,270
    GDP per capita in USD
  • 9.0
    Unemployment rate in %
  • 4.3
    Inflation rate, avg. consumer prices in %
  • 13,995,700
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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