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The PIB for the third trimester is expected to exceed 3%

GfK TEMAX Outcomes for Colombia, Q2 2019.

Bogota, July 29th 2019 – During 2019’s second quarter, the Colombian market of Technological Consumption Goods (TCG) presented a growth in sales value  of +10,61%  respectively. Compared to the one presented on the same period of 2018; On the other hand, compared to the previous Quarter, the TCG market evidenced an increase in sales  value 9,18%. The second quarter of the present year was mostly influenced by promotional events (Hot Sale, cyber Monday, black Friday, Anniversaries and local holidays.) realized throughout the trimester. As a result, the best sellers during the events were the product groups Mobile Computing, Smartphones, headphones and Cooling; the category that show a growth was smartphones, through the new renovation of the portfolio of the main brands.

GfK, Colombia
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Table summary

Colombia Q2 2019
Q3 2018 M. COP Q4 2018 M. COP Q1 2019 M. COP Q2 2019 M. COP Q2 2019 / Q2 2018 / +/- % Q1-Q2 2019 M. COP Q1-Q2 2019 / Q1-Q2 2018 +/- %
Consumer Electronics (CE) 597,078 818,295 609,397 721,806 -17.3% 1,331,203 -9.7%
Photography (PH) 8,660 11,738 7,811 7,546 -0.3% 15,357 1.9%
Major Domestic Appliances (MDA) 598,085 622,031 621,924 644,146 14.1% 1,266,070 13.7%
Small Domestic Appliances (SDA) 64,764 75,577 63,703 67,353 18.3% 131,056 12.1%
Information Technology (IT) 353,394 338,988 383,888 340,091 17.6% 723,979 16.0%
Telecommunications (TC) 633,609 519,571 332,983 298,480 -66.6% 631,463 -66.8%
Office Equipment & Consumables (OE) 40,610 31,913 52,070 37,089 -0.6% 89,160 7.1%
GfK TEMAX ® Colombia 2,296,198 2,418,112 2,071,776 2,116,511 -22.2% 4,188,287 -21.4%
 
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