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Colombian economy continues showing a recovery in the Technological consumption goods.

GfK TEMAX Outcomes for Colombia, Q1 2018.

Bogota, May 22th 2018 –The Colombian market of Technological Consumption Goods (TCG) in the last quarter of 2017 presented a growth in value of 7,4% compared to previous year, this reflects a better result relative to the last quarter of 2017. Nevertheless,  volume of TGC presented a steady growth of 1,2%. Is amazing the expansion that had TV and MDA during the beginning, because, contrary to 2017 trends Telco sector did not contribute a lot to growth.

The Back to school season and mass merchandiser anniversary events affected the first quarter growth these events caused that the big merchandisers create strong promotions in the IT sector. 

Respect to other categories like TV, as 2018 is a World Cup year and due to the huge interest that the Cup generates to Colombians. Manufacturers have been taking advantage of this expanding the category with adverting campaigns allusive to the world Cup. This Ads included famous football players such as James Rodriguez for increasing their sales even in categories not related to TV.

The pdf press release has been replaced by the Category Insights chart below.

GfK, Colombia
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Table summary

Colombia Q1 2018
Q2 2017 M. COP Q3 2017 M. COP Q4 2017 M. COP Q1 2018 M. COP Q1 2018 / Q1 2017 / +/- % Q1 2018 M. COP Q1 2018 / Q1 2017 +/- %
Consumer Electronics (CE) 584,733 628,690 783,853 602,467 21.6% 602,467 21.6%
Photography (PH) 8,273 10,030 13,642 7,501 -0.9% 7,501 -0.9%
Major Domestic Appliances (MDA) 533,872 563,863 572,154 551,155 9.1% 551,155 9.1%
Small Domestic Appliances (SDA) 60,548 60,158 71,319 58,248 3.7% 58,248 3.7%
Information Technology (IT) 292,906 336,214 332,373 340,924 -2.7% 340,924 -2.7%
Telecommunications (TC) 814,114 745,887 977,686 710,584 -4.4% 710,584 -4.4%
Office Equipment & Consumables (OE) 33,166 41,248 31,827 45,930 4.9% 45,930 4.9%
GfK TEMAX ® Colombia 2,327,612 2,386,090 2,782,853 2,316,809 5.2% 2,316,809 5.2%

Economic data 2017

Colombia
  • 1.8
    GDP growth in %
  • 6,270
    GDP per capita in USD
  • 9.0
    Unemployment rate in %
  • 4.3
    Inflation rate, avg. consumer prices in %
  • 13,995,700
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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