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Colombian economy continues showing a recovery in the Technological consumption goods.

GfK TEMAX Outcomes for Colombia, Q1 2019.

Bogota, May 3th 2019 – During 2019’s first trimester, the Colombian market of Technological Consumption Goods (TCG) presented a growth in sales value and units of 11,2% and 8.6%, respectively compared to the one presented on the same period of 2018; On the other hand, compared to the previous Quarter, the TCG market evidenced a decrease in sales volume and value. 

The first trimester of the present year was mostly influenced by promotional events (Hot Sale, Back to School and Anniversaries) realized throughout the trimester. As a result, the best sellers during the events were the product groups Mobile Computing, Smartphones, TV and Cooling; being TV the category out of the four to have a slower growth rate, due to a deceleration of consumption after the world cup season.

GfK, Colombia
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Table summary

Colombia Q1 2019
Q2 2018 M. COP Q3 2018 M. COP Q4 2018 M. COP Q1 2019 M. COP Q1 2019 / Q1 2018 / +/- % Q1 2019 M. COP Q1 2019 / Q1 2018 +/- %
Consumer Electronics (CE) 872,516 597,078 818,295 609,397 1.1% 609,397 1.1%
Photography (PH) 7,572 8,660 11,738 7,811 4.1% 7,811 4.1%
Major Domestic Appliances (MDA) 564,716 598,204 619,735 619,220 12.4% 619,220 12.4%
Small Domestic Appliances (SDA) 56,920 64,764 75,577 63,703 6.2% 63,703 6.2%
Information Technology (IT) 289,128 353,394 338,988 383,888 14.5% 383,888 14.5%
Telecommunications (TC) 893,619 633,609 519,571 334,559 -66.8% 334,559 -66.8%
Office Equipment & Consumables (OE) 37,312 40,610 31,913 52,070 13.3% 52,070 13.3%
GfK TEMAX ® Colombia 2,721,782 2,296,317 2,415,817 2,070,648 -20.7% 2,070,648 -20.7%

Economic data 2017

Colombia
  • 1.8
    GDP growth in %
  • 6,270
    GDP per capita in USD
  • 9.0
    Unemployment rate in %
  • 4.3
    Inflation rate, avg. consumer prices in %
  • 13,995,700
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
 
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