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GfK TEMAX Outcomes for Colombia, Q1 2020.

Bogotá, May 14 - 2020 - During the first quarter of 2020, the Colombian market for technological consumer goods (TCG) showed a growth in value (+ 2.6%), in units it presented a decrease of (-6.6% ) concerning for to the same period of 2019; Although the start of the year was quite positive, the impact of the Covid-19 affected most of the categories that had been showing up to double-digit growth, the online channel strengthens in this period time, helping the consumer goods market to recover.

GfK, Colombia
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Table summary

Colombia Q1 2020
Q2 2019 M. COP Q3 2019 M. COP Q4 2019 M. COP Q1 2020 M. COP Q1 2020 / Q1 2019 / +/- % Q1 2020 M. COP Q1 2020 / Q1 2019 +/- %
Consumer Electronics (CE) 721,835 722,403 877,850 622,601 2.2% 622,601 2.2%
Photography (PH) 7,546 8,357 11,758 7,037 -9.9% 7,037 -9.9%
Major Domestic Appliances (MDA) 644,141 700,675 729,815 656,592 5.6% 656,592 5.6%
Small Domestic Appliances (SDA) 67,401 73,606 85,421 67,505 6.0% 67,505 6.0%
Information Technology (IT) 340,091 410,322 399,266 438,102 14.1% 438,102 14.1%
Telecommunications (TC) 298,480 265,629 279,456 167,175 -49.8% 167,175 -49.8%
Office Equipment & Consumables (OE) 37,089 44,489 34,951 52,131 0.1% 52,131 0.1%
GfK TEMAX ® Colombia 2,116,583 2,225,481 2,418,517 2,011,143 -2.9% 2,011,143 -2.9%
 
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