Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Text summary

The PIB for the third trimester is expected to exceed 3%

GfK TEMAX Outcomes for Colombia, Q3 2019.

Bogotá, November 14 - 2019 - During the third quarter of 2019, the Colombian market for technological consumer goods (TCG) showed a growth in both value (+22.76%) and units (+10.62%) compared to the same quarter of 2018.

Through the year, the local consumer tendency to acquire mobile devices (Telecommunica-tion) has become evident, and this quarter is no exception, since the sector reached about 1.55 trillion COP and showed a growth of 29.4% (in value) compared to the same period of 2018.

This quarter was influenced by promotional events such as mass merchandisers anniver-saries, promotional seasons and salary temporal bonuses. In the quarter, the categories that achieve a greater share of sales were cell phones, laptops, fridges, washing machines and TVs. The growth in sales of the quarter was largely generated by the recovery of one of the most important manufacturers in the local market.

GfK, Colombia
Carrera 13, No. 93 - 68, Oficina 201, Bogota, Colombia
+57 1 640 1250

Table summary

Colombia Q3 2019
Q4 2018 M. COP Q1 2019 M. COP Q2 2019 M. COP Q3 2019 M. COP Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. COP Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 818,271 609,381 721,798 721,860 20.9% 2,053,039 -0.9%
Photography (PH) 11,738 7,811 7,546 8,357 -3.5% 23,714 -0.1%
Major Domestic Appliances (MDA) 622,031 621,924 644,146 700,682 17.1% 1,966,752 14.9%
Small Domestic Appliances (SDA) 75,577 63,703 67,405 73,601 13.6% 204,709 12.7%
Information Technology (IT) 338,988 383,888 340,091 410,322 16.1% 1,134,301 16.0%
Telecommunications (TC) 519,571 332,983 298,480 265,629 -58.1% 897,092 -64.6%
Office Equipment & Consumables (OE) 31,913 52,070 37,089 44,489 9.6% 133,648 7.9%
GfK TEMAX ® Colombia 2,418,089 2,071,761 2,116,556 2,224,940 -3.1% 6,413,256 -15.9%
 
General