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The PIB for the third trimester is expected to exceed 3,3%

GfK TEMAX Outcomes for Colombia, Q4 2019.

Bogotá, February 14 - 2020 - During the fourth quarter of 2019, the Colombian market for technological consumer goods (TCG) showed a growth in value (+ 18.3%), as well as in units (+ 18.93% ) with respect to the same period of 2018.

Throughout the year, the inclination of consumers to acquire mobile devices has become evident, and this quarter is no exception, since the Telecommunications sector reached about 1.92 billion COP and showed a growth in 23.5% (in value) compared to the same period of the previous year.

This quarter was influenced by promotional events such as Black Friday, Cyber Monday, Christmas time and promotional events of retailers that took place throughout the quarter. The categories that achieve greater participation in sales were cell phones, laptops, cooling, washing machines and T.V.

GfK, Colombia
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Table summary

Colombia Q4 2019
Q1 2019 M. COP Q2 2019 M. COP Q3 2019 M. COP Q4 2019 M. COP Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. COP Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 609,380 721,835 722,403 877,850 7.3% 2,931,468 1.4%
Photography (PH) 7,811 7,546 8,357 11,758 0.2% 35,471 0.0%
Major Domestic Appliances (MDA) 621,924 644,146 700,682 728,301 17.1% 2,695,053 15.5%
Small Domestic Appliances (SDA) 63,703 67,405 73,601 85,419 13.0% 290,128 12.8%
Information Technology (IT) 383,888 340,091 410,322 399,266 17.8% 1,533,567 16.5%
Telecommunications (TC) 332,983 298,480 265,629 279,456 -46.2% 1,176,548 -61.5%
Office Equipment & Consumables (OE) 52,070 37,089 44,489 37,413 17.2% 171,061 9.8%
GfK TEMAX ® Colombia 2,071,760 2,116,592 2,225,483 2,419,463 0.1% 8,833,298 -12.1%
 
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