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Bogotá, May 14 - 2020 - During the first quarter of 2020, the Colombian market for technological consumer goods (TCG) showed a growth in value (+ 2.6%), in units it presented a decrease of (-6.6% ) concerning for to the same period of 2019; Although the start of the year was quite positive, the impact of the Covid-19 affected most of the categories that had been showing up to double-digit growth, the online channel strengthens in this period time, helping the consumer goods market to recover.
|Q2 2019 M. COP||Q3 2019 M. COP||Q4 2019 M. COP||Q1 2020 M. COP||Q1 2020 / Q1 2019 / +/- %||Q1 2020 M. COP||Q1 2020 / Q1 2019 +/- %|
|Consumer Electronics (CE)||721,835||722,403||877,850||622,601||2.2%||622,601||2.2%|
|Major Domestic Appliances (MDA)||644,141||700,675||729,815||656,592||5.6%||656,592||5.6%|
|Small Domestic Appliances (SDA)||67,401||73,606||85,421||67,505||6.0%||67,505||6.0%|
|Information Technology (IT)||340,091||410,322||399,266||438,102||14.1%||438,102||14.1%|
|Office Equipment & Consumables (OE)||37,089||44,489||34,951||52,131||0.1%||52,131||0.1%|
|GfK TEMAX ® Colombia||2,116,583||2,225,481||2,418,517||2,011,143||-2.9%||2,011,143||-2.9%|