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Q1 2018: The Brazilian technical consumer goods market continuous to rise 

GfK TEMAX results for Brazil, Q1 2018

Sao Paulo, June 05, 2018 – The Brazilian technical consumer goods (TCG) market increased by 1.4 percent in Q1 2018, compared to the same period in 2017. The market was valued at BRL25.4 billion. 

 

 

Table summary

Brazil Q1 2018
Q2 2017 M. BRL Q3 2017 M. BRL Q4 2017 M. BRL Q1 2018 M. BRL Q1 2018 / Q1 2017 / +/- % Q1 2018 M. BRL Q1 2018 / Q1 2017 +/- %
Consumer Electronics (CE) 4,201 4,407 5,824 4,671 17.8% 4,671 17.8%
Photography (PH) 32 34 38 31 -6.1% 31 -6.1%
Major Domestic Appliances (MDA) 5,080 5,301 6,406 5,662 10.1% 5,662 10.1%
Small Domestic Appliances (SDA) 1,940 2,029 3,096 2,408 0.2% 2,408 0.2%
Information Technology (IT) 2,227 2,295 2,355 2,453 7.5% 2,453 7.5%
Telecommunications (TC) 10,613 10,217 12,257 9,713 -10.7% 9,713 -10.7%
Office Equipment & Consumables (OE) 375 375 342 437 7.6% 437 7.6%
GfK TEMAX ® Brazil 24,435 24,624 30,280 25,434 1.4% 25,434 1.4%

Economic data 2017

Brazil
  • 1.0
    GDP growth in %
  • 9,890
    GDP per capita in USD
  • 12.9
    Unemployment rate in %
  • 3.4
    Inflation rate, avg. consumer prices in %
  • 67,458,423
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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