Leuven, November 14th, 2019 – The stable trend in Technical Consumer Goods (TCG) continues with a modest +1% growth for the traditional TCG panels. A trend of “Premiumisation” (buying higher priced items) within Domestic Appliances and categories aimed around mobile usage in both the Telecom and IT sectors has brought value to the market, while other more “traditional” categories, like PTV, have not.
The Consumer Electronics (CE) & Photo, and the IT & Office panels remain in the red at -7,3% and -4,0% respectively for the quarter – thereby under performing against the year to date (YTD) trend of -6,7% and -1% respectively. The lack of a seasonal uplift for CE this quarter (e.g. during the World Cup) demonstrates the overall shrinking observed for several years. Devices for mobile usage (Mobile Computing and Media Tablets) added value within the IT panels, but not sufficiently to turn the whole panel in green.
|Q4 2018 M. EUR||Q1 2019 M. EUR||Q2 2019 M. EUR||Q3 2019 M. EUR||Q3 2019 / Q3 2018 / +/- %||Q1-Q3 2019 M. EUR||Q1-Q3 2019 / Q1-Q3 2018 +/- %|
|Consumer Electronics (CE)||211||197||138||149||-7.3%||484||-6.7%|
|Major Domestic Appliances (MDA)||323||357||298||352||3.7%||1,007||3.8%|
|Small Domestic Appliances (SDA)||176||154||130||141||3.9%||425||2.3%|
|Information Technology (IT)||467||424||351||395||-2.6%||1,170||0.3%|
|Office Equipment & Consumables (OE)||117||103||95||83||-10.3%||281||-6.1%|
|GfK TEMAX ® Belgium||1,749||1,624||1,407||1,513||0.9%||4,543||1.3%|