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Slight upward shift for Austrian technical consumer goods market in Q4 2019

GfK TEMAX® results for Austria, Q4 2019

Vienna, February 11th, 2020 – Technical Consumer Goods in Austria show a slight increase of +1,5% in turnover in the 4th quarter 2019. The highest impact is due to a 9,3% growth for the IT Sector, followed by Telecommunication and Major Domestic Appliances with a plus of +2,4% and 2,3%. Small Domestic Appliances slightly exceed with + 0.4% the high level of the previous year. Consumer Electronic Sector closes with -8,7% and Office Equipment with -12,0%. 

Although the second half of the year went better overall than the first, especially in the field of consumer electronics and telecommunications, the entire year 2019 shows a slight minus for technical consumer goods in Austria at -0.3%.

Please note that the WE15 report is calculated on EUR basis incl. DK, SE and UK

Table summary

Austria Q4 2019
Q1 2019 M. EUR Q2 2019 M. EUR Q3 2019 M. EUR Q4 2019 M. EUR Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. EUR Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 135 112 123 191 -8.7% 562 -12.1%
Photography (PH) 35 36 37 44 4.0% 151 0.3%
Major Domestic Appliances (MDA) 233 228 254 274 2.3% 988 2.8%
Small Domestic Appliances (SDA) 128 113 121 173 0.4% 535 1.5%
Information Technology (IT) 297 269 284 368 9.3% 1,218 5.6%
Telecommunications (TC) 304 295 323 468 2.4% 1,390 -1.1%
Office Equipment & Consumables (OE) 79 71 62 72 -12.0% 283 -7.7%
GfK TEMAX® Austria 1,211 1,124 1,203 1,589 1.5% 5,127 -0.3%
General