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Total Market is decreasing above 16% in units

GFK TEMAX results for Argentina, Q3 2019

Buenos Aires, Argentina, Nov 14th, 2019 

In this third quarter Argentinian market decreased 16,3% in Units and grew 52,6% in val-ue terms compared with the same period last year.

Hiper&Super was the channel with the worst performance compared with the third quar-ter, they lost 2,4 points of share in units and 1,49 in value. At the same time, inside the Specialist channel, Tiers II and III are taking away share from Tier I.

The only sector that showed growth in both units and value terms was MDA due to COOKING, COOLING, GAS WATER HEAT, ELECTRIC WATER HEATERS and DISH-WASHERS. The rest of them showed decreases or flat movements.

David Stark

Table summary

Argentina Q3 2019
Q4 2018 M. ARS Q1 2019 M. ARS Q2 2019 M. ARS Q3 2019 M. ARS Q3 2019 / Q3 2018 / +/- % Q1-Q3 2019 M. ARS Q1-Q3 2019 / Q1-Q3 2018 +/- %
Consumer Electronics (CE) 9,553 7,205 11,421 12,225 49.5% 30,850 -22.8%
Photography (PH) 39 40 48 52 -10.6% 140 -15.8%
Major Domestic Appliances (MDA) 9,108 9,660 11,984 14,198 79.9% 35,842 48.2%
Small Domestic Appliances (SDA) 2,615 2,005 2,821 3,132 48.7% 7,957 28.3%
Information Technology (IT) 3,335 3,250 4,054 4,096 9.5% 11,399 -8.6%
Telecommunications (TC) 16,622 17,044 21,985 23,227 53.7% 62,256 37.2%
Office Equipment & Consumables (OE) 516 540 675 585 8.8% 1,799 19.7%
GfK TEMAX ® Argenina 41,788 39,744 52,986 57,514 52.9% 150,244 15.7%
 
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