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Total Market is growing in Units as well as in Value.

GfK TEMAX results for Argentina, Q4 2018

Buenos Aires, Argentina, January 31th, 2019 – This last quarter has definitely shown im-provements compared to the last one in 2017. 

The sector that drove this growth was CONSUMER ELECTRONICS due to PTV. The rest of them showed decreases or flat movements.

Value in AR will usually grow because of inflation.

David Stark

Table summary

Argentina Q4 2018
Q1 2018 M. ARS Q2 2018 M. ARS Q3 2018 M. ARS Q4 2018 M. ARS Q4 2018 / Q4 2017 / +/- % Q1-Q4 2018 M. ARS Q1-Q4 2018 / Q1-Q4 2017 +/- %
Consumer Electronics (CE) 9,258 22,539 8,179 9,491 -16.3% 49,467 40.4%
Photography (PH) 62 47 58 39 -49.8% 205 -32.6%
Major Domestic Appliances (MDA) 7,982 8,309 7,893 9,060 -0.5% 33,244 14.0%
Small Domestic Appliances (SDA) 1,778 2,316 2,107 2,600 -5.1% 8,801 4.7%
Information Technology (IT) 4,216 4,737 4,175 3,775 -18.7% 16,903 15.4%
Telecommunications (TC) 14,443 16,036 15,113 16,617 8.0% 62,209 17.2%
Office Equipment & Consumables (OE) 424 542 532 517 33.6% 2,015 21.3%
GfK TEMAX ® Argenina 38,162 54,527 38,056 42,098 -3.6% 172,843 21.3%

Economic data 2017

Argentina
  • 2.9
    GDP growth in %
  • 14,470
    GDP per capita in USD
  • 8.7
    Unemployment rate in %
  • 25.7
    Inflation rate, avg. consumer prices in %
  • 12,171,675
    Number of households
  • 19,345
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
 
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