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Total Market is decreasing above 8% in units

GFK TEMAX results for Argentina, Q4 2019

Buenos Aires, Argentina, February 10th, 2020 

In this fourth quarter Argentinian market decreased 8,9% in Units and grew 65,3% in val-ue terms compared with the same period last year.

Hiper&Super was the channel with the best performance compared with the fourth quar-ter 2018, they grew 1,4 points of share in units and 2,81 in value. At the same time, inside the Specialist channel, Tiers II and III are taking away share from Tier I.

The only three sectors that showed growth in both units and value terms were MDA due to COOKING, COOLING, GAS WATER HEAT, ELECTRIC WATER HEATERS; SDA with Toasters and CE sector with RADIO DEVICES (TABLE TOP) and HEADSETS. The rest of them showed decreases or flat movements.

Value in AR will usually grow due to inflation.

David Stark

Table summary

Argentina Q4 2019
Q1 2019 M. ARS Q2 2019 M. ARS Q3 2019 M. ARS Q4 2019 M. ARS Q4 2019 / Q4 2018 / +/- % Q1-Q4 2019 M. ARS Q1-Q4 2019 / Q1-Q4 2018 +/- %
Consumer Electronics (CE) 7,205 11,421 12,225 15,644 63.8% 46,494 -6.1%
Photography (PH) 40 48 52 110 185.2% 251 22.1%
Major Domestic Appliances (MDA) 9,660 11,984 14,198 15,824 73.8% 51,666 55.2%
Small Domestic Appliances (SDA) 2,005 2,821 3,132 3,995 52.8% 11,952 35.6%
Information Technology (IT) 3,250 4,054 4,096 4,207 26.1% 15,606 -1.3%
Telecommunications (TC) 17,044 21,985 23,227 28,462 71.2% 90,718 46.3%
Office Equipment & Consumables (OE) 540 675 585 535 3.6% 2,334 15.6%
GfK TEMAX ® Argenina 39,744 52,986 57,514 68,777 64.6% 219,022 27.6%
 
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