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Promising year start for the Western European Technical Consumer Goods Market

GfK TEMAX® results for Western Europe, Q1 2019

The Western European markets for technical consumer goods are influenced by global megatrends that GfK has identified. See below for more info and further resources. 

  • Performance: Experiences are increasingly becoming a key purchase factor for consumer. Gaming leads that facet in IT. Learn more about gaming ecosystem.  > GfK infographic 
  • Borderless Shopping: How was the Black Friday in 2018? What were the most bought items? Which regions spearheaded this growth? Check out a quick snapshot with our infographic for Black Friday 2018. > GfK infographic 
    In order to deliver the borderless shopping experience, digital retail technologies are becoming ever more important. Read more about retailing of tomorrow in our blog articles. >GfK blog
  • Simplification: Consumers are prepared to pay more for products which make their lives easier. Connected devices can deliver on that need and simplify an over-complex life. Voice assistants set the next frontier of connectivity. 
  • Premium: Consumers increasingly agree that “It is important to indulge or pamper myself on a regular basis.” Aspirational products satisfy this need to express identity. They come at premium price and pamper the “me”.

To learn more about the trends and developments across TCG stay tuned to this page.

Table summary

Western Europe 15 - Q1 2019
Q2 2018 M. USD Q3 2018 M. USD Q4 2018 M. USD Q1 2019 M. USD Q1 2019 / Q1 2018 / +/- % Q1 2019 M. USD Q1 2019 / Q1 2018 +/- %
Consumer Electronics (CE) 6,857 6,724 10,314 6,919 -11.4% 6,919 -11.4%
Photography (PH) 1,183 1,114 1,276 1,000 -16.1% 1,000 -16.1%
Major Domestic Appliances (MDA) 9,541 10,131 10,609 9,648 -5.0% 9,648 -5.0%
Small Domestic Appliances (SDA) 4,422 4,670 6,916 5,085 -2.7% 5,085 -2.7%
Information Technology (IT) 14,933 15,776 19,617 16,940 -2.9% 16,940 -2.9%
Telecommunications (TC) 16,379 17,538 22,361 16,236 -3.6% 16,236 -3.6%
Office Equipment & Consumables (OE) 3,966 3,667 4,137 4,019 -6.8% 4,019 -6.8%
GfK TEMAX® Western Europe 57,281 59,621 75,230 59,847 -5.0% 59,847 -5.0%

Economic data 2017

Western Europe 15
  • 2.3
    GDP growth in %
  • 40,270
    GDP per capita in USD
  • 8.3
    Unemployment rate in %
  • 1.7
    Inflation rate, avg. consumer prices in %
  • 178,927,949
    Number of households
  • 47,272
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing; Updated: 5 May 2018
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