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Technical Consumer Goods Insights for Professionals (TEMAX)

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Text summary

Overall, a slight fall in the Western European TCG market in Q4 2016 and full year of 2016

GfK TEMAX® results for Western Europe, Q4 2016

Nuremberg, February 20, 2017 – In the fourth quarter of 2016, the Western European technical consumer goods (TCG) market contracted by 2.8 percent, compared to the same quarter in 2015. The market was again affected by the GBP/Euro exchange rate. Only the small domestic appliances (SDA) market grew by 3.0%. All other sectors declined in value ranging from -0.2% to -6.1%. The TCG market in Western Europe generated a revenue of €63.6 billion in Q4 2016 and €213.4 billion in 2016.

Please note that the WE15 report is calculated on EUR basis incl. DK, SE and UK.

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Western Europe 15 - Q4 2016
Q1 2016 M. EUR Q2 2016 M. EUR Q3 2016 M. EUR Q4 2016 M. EUR Q4 2016 / Q4 2015 / +/- % Q1-Q4 2016 M. EUR Q1-Q4 2016 / Q1-Q4 2015 +/- %
Consumer Electronics (CE) 7,222 6,496 5,964 9,272 -6.1% 28,953 -2.0%
Photo (PH) 1,129 1,232 1,183 1,421 -4.8% 4,964 -8.1%
Major Domestic Appliances (MDA) 8,332 8,066 8,460 8,830 -1.2% 33,688 2.0%
Small Domestic Appliances (SDA) 4,344 3,847 3,982 5,888 3.0% 18,061 2.3%
Information Technology (IT) 13,720 12,232 12,689 16,506 -6.1% 55,146 -5.3%
Telecommunication (TC) 12,430 12,102 13,293 16,875 -0.2% 54,701 2.5%
Office Equipment & Consumables (OE) 4,523 4,348 4,220 4,807 -2.3% 17,898 -2.1%
GfK TEMAX® Western Europe 51,698 48,323 49,791 63,599 -2.8% 213,411 -1.0%

Economic data

Western Europe 15
  • 1.6
    GDP growth in %
  • 37,418
    GDP per capita in USD
  • 10.4
    Unemployment rate in %
  • 0.1
    Inflation rate, avg. consumer prices in %
  • 178,598,269
    Number of households
  • 46,405
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate for 2014, source: World Bank, ILO, National statistics portals; Data for number of households and purchasing power for 2015, source: GfK GeoMarketing