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Technical Consumer Goods Insights for Professionals (TEMAX)

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TEMAX insights are mainly used for business planning and PR purposes. Our registered users are mostly market intelligence people at manufacturers or retailers and people from the media.

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  • Quarterly published insights for APAC, Europe, LATAM and META countries,
  • Market trends on Consumer Electronics, Photography, Major and Small Domestic Appliances, Information Technology, Telecommunications, Office Equipment & Consumables (for an example please scroll down),
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  • Data in local currency with optional switch to EUR and USD.

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Text summary

Q4 2015: A successful year end for the Western European Technical Consumer Goods market

Results for GfK TEMAX® Western Europe for the fourth quarter of 2015

Nuremberg, February 26, 2016 – In the fourth quarter of 2015, the Western European Technical Consumer Goods (TCG) market closed with a sales volume of approximately €62.8 billion. This corresponded to an increase of 2.8 percent, compared to Q4 2014. The whole of 2015 was also successful with a growth rate of 2.9 percent, compared to 2014. The total sales volume in 2015 amounted to about €208.9 billion. The best sectors in terms of growth were Telecommunications (TC) and Small as well as Major Domestic Appliances (SDA and MDA).

Here you can find the latest press release for TEMAX

Table summary

Western Europe 15 - Q4 2016
Q1 2016 M. EUR Q2 2016 M. EUR Q3 2016 M. EUR Q4 2016 M. EUR Q4 2016 / Q4 2015 / +/- % Q1-Q4 2016 M. EUR Q1-Q4 2016 / Q1-Q4 2015 +/- %
Consumer Electronics (CE) 7,222 6,496 5,964 9,272 -6.1% 28,953 -2.0%
Photo (PH) 1,129 1,232 1,183 1,421 -4.8% 4,964 -8.1%
Major Domestic Appliances (MDA) 8,332 8,066 8,460 8,830 -1.2% 33,688 2.0%
Small Domestic Appliances (SDA) 4,344 3,847 3,982 5,888 3.0% 18,061 2.3%
Information Technology (IT) 13,720 12,232 12,689 16,506 -6.1% 55,146 -5.3%
Telecommunication (TC) 12,430 12,102 13,293 16,875 -0.2% 54,701 2.5%
Office Equipment & Consumables (OE) 4,523 4,348 4,220 4,807 -2.3% 17,898 -2.1%
GfK TEMAX® Western Europe 51,698 48,323 49,791 63,599 -2.8% 213,411 -1.0%

Economic data

Western Europe 15
  • 1.6
    GDP growth in %
  • 37,418
    GDP per capita in USD
  • 10.4
    Unemployment rate in %
  • 0.1
    Inflation rate, avg. consumer prices in %
  • 178,598,269
    Number of households
  • 46,405
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate for 2014, source: World Bank, ILO, National statistics portals; Data for number of households and purchasing power for 2015, source: GfK GeoMarketing