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Double digit growth for the Romanian technical consumer goods market, with Telecom being the driver of this market

GfK Temax results for Romania, Q3 2017

Bucharest, November 7, 2017 - In the third quarter of 2017, technical consumer goods (TCG) registered a positive evolution, growing by 16.3% compared with the same period of 2016. Despite the negative evolution of the Office Equipment segment, the market continues on a positive path due to the growing trend of several significant sectors, such as Domestic Appliances (MDA and SDA), Telecommunications (Telecom) and Consumer Electronics (CE).

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Table summary

Romania Q3 2017
Q4 2016 M. EUR Q1 2017 M. EUR Q2 2017 M. EUR Q3 2017 M. EUR Q3 2017 / Q3 2016 / +/- % Q1-Q3 2017 M. EUR Q1-Q3 2017 / Q1-Q3 2016 +/- %
Consumer Electronics (CE) 203 92 94 100 8.5% 286 9.7%
Photography (PH) 10 5 7 6 9.3% 18 12.9%
Major Domestic Appliances (MDA) 193 110 129 165 4.7% 403 5.0%
Small Domestic Appliances (SDA) 72 45 45 53 18.1% 144 18.7%
Information Technology (IT) 141 93 83 92 1.7% 269 -0.6%
Telecommunications (TC) 301 204 256 286 35.4% 747 24.9%
Office Equipment (OE) 11 8 6 7 -11.7% 21 -17.0%
GfK TEMAX ® Romania 932 558 621 709 16.3% 1,887 12.7%

Economic data 2016

Romania
  • 4.8
    GDP growth in %
  • 9,465
    GDP per capita in USD
  • 6.4
    Unemployment rate in %
  • -1.5
    Inflation rate, avg. consumer prices in %
  • 7,484,692
    Number of households
  • 11,094
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
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