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The second quarter of 2017 recorded a growth of 7,5% compared to Q2 2016 

GfK TEMAX® results for Morocco, Q2 2017

Casablanca, August 15, 2017 – The technical consumer goods (TCG) market in Morocco registered a significant increase of 7.5 percent in Q2 2017, compared to Q2 2016.

The increase concerns the Telecommunications sectors which recorded double digit growth & The small domestic appliances (SDA) impacted by the aggressive promotions done on Chaabane-Ramadan period. The other sectors, Major Domestic Appliances (MDA) and (CE) decreased compared to the same period last year.

The pdf press release has been replaced by the Category Insights chart below.

Marie-Anne El Mestassi

Table summary

Morocco Q2 2017
Q3 2016 M. MAD Q4 2016 M. MAD Q1 2017 M. MAD Q2 2017 M. MAD Q2 2017 / Q2 2016 / +/- % Q1-Q2 2017 M. MAD Q1-Q2 2017 / Q1-Q2 2016 +/- %
Consumer Electronics (CE) 669 665 633 637 -13.1% 1,270 -6.6%
Major Domestic Appliances (MDA) 1,247 728 747 915 -0.6% 1,662 1.6%
Small Domestic Appliances (SDA) 111 145 138 170 0.2% 308 2.6%
Telecommunications (TC) 1,436 1,482 2,007 1,970 22.3% 3,977 20.5%
GfK TEMAX ® Morocco 3,464 3,020 3,524 3,692 7.5% 7,216 9.4%

Economic data 2016

Morocco
  • 1.5
    GDP growth in %
  • 3,063
    GDP per capita in USD
  • 10.0
    Unemployment rate in %
  • 1.6
    Inflation rate, avg. consumer prices in %
  • 7,696,600
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
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