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TEMAX Egypt

How Egypt is Recovering through Quarter 3 2017

Sales volume and value in the Smart-Mobile phones market reported growth compared to Q2’17 and doubled compared to Q3’17. The PTV market is seeing a positive trend in volume quarter over quarter, yet the volumes within Q3’17 are declining which reflected a decrease in the overall market value of Q3’17 compared to Q2’17.

The printers market is dropping in terms of sales volume and value compared to Q2’17 and Q3’16,  MFDs are stable compared to Q2’17 yet dropped compared to Q3’16. All products (Mobile Computing, Monitors and Media Tablets) are seeing a positive trend in terms of value and volumes sold compared to Q2’17.

MDA Markets in Q3 witnessed low sales without the influence of promotional or high demand periods since the increased prices resulting from the floating which took place in November 2016.Continuation of rise of local players, with impact starting to show in market shares Vs. previous years, bridging  gaps caused by drop in sales of international players opposite higher growth in prices.

The SDA market value recorded a double digit increase in Q3 2017 compared to previous year which proves the surge in prices from previous year. The SDA market showed a decrease in volume across all products highly affected by the decrease of consumer purchasing power. The negative volume growth rate mainly came from Exhaust Fans, Food preparations and Electric Fans.

Table summary

Egypt Q3 2017
Q4 2016 M. EGP Q1 2017 M. EGP Q2 2017 M. EGP Q3 2017 M. EGP Q3 2017 / Q3 2016 / +/- % Q1-Q3 2017 M. EGP Q1-Q3 2017 / Q1-Q3 2016 +/- %
Consumer Electronics (CE) 987 987 918 918 -7.0% 2,823 -4.7%
Photography (PH) 50 50 49 49 -0.6% 148 -0.4%
Major Domestic Appliances (MDA) 3,011 3,011 2,989 2,989 -0.8% 8,988 -0.5%
Small Domestic Appliances (SDA) 411 411 616 616 49.8% 1,642 33.2%
Information Technology (IT) 859 859 879 879 2.3% 2,618 1.5%
Telecommunications (TC) 1,606 1,606 1,542 1,542 -4.0% 4,690 -2.6%
Office Equipment & Consumables (OE) 57 57 55 55 -4.5% 167 -3.0%
GfK TEMAX ® Egypt 6,982 6,982 7,047 7,047 0.9% 21,077 0.6%

Economic data 2016

Egypt
  • 4.3
    GDP growth in %
  • 3,685
    GDP per capita in USD
  • 12.0
    Unemployment rate in %
  • 13.8
    Inflation rate, avg. consumer prices in %
  • 24,239,200
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
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