Cairo, May 11, 2017 – In Q1 2017, As an effect of the currency devaluation in Egypt, Both MDA and SDA markets witnessed an increases in value, yet in fact, markets in volume have mostly registered decline due to the tremendous jump in prices. The few markets that witnessed growth in sales in MDA were cooking, microwave ovens and hoods, while the remaining MDA products all went through an expected decline. Local players are actively gaining importance due to competitive prices. The products that affected the SDA sector value growth are mainly Food Preparations, Irons and Vacuum Cleaners. The SDA sector in Q1 had a stable volume growth compared to previous year, which was caused mainly by the seasonal decrease of Electric Fans and the promotional increase of other SDAs.
The pdf press release has been replaced by the Category Insights chart below.
|Q2 2016 M. EGP||Q3 2016 M. EGP||Q4 2016 M. EGP||Q1 2017 M. EGP||Q1 2017 / Q1 2016 / +/- %||Q1 2017 M. EGP||Q1 2017 / Q1 2016 +/- %|
|Consumer Electronics (CE)||1,400||1,537||1,749||2,527||42.7%||2,527||42.7%|
|Major Domestic Appliances (MDA)||4,186||5,085||5,578||6,721||81.3%||6,721||81.3%|
|Small Domestic Appliances (SDA)||829||982||848||1,070||78.9%||1,070||78.9%|
|Information Technology (IT)||1,730||1,802||2,158||2,154||16.0%||2,154||16.0%|
|Office Equipment & Consumables (OE)||203||207||274||259||30.4%||259||30.4%|
|GfK TEMAX ® Egypt||13,242||15,331||16,497||19,329||49.8%||19,329||49.8%|