Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Text summary

Q2 2017: How Egyptian Market is surviving Flotation

GfK TEMAX results for Egypt, Q2 2017

The floating of the Egyptian Pound in November 2016 had a double digit devaluating effect, resulting in markets witnessing high increase in value opposite majorly drops in volumes.

MDA Markets are witnessing a rise in sales of local players, who have a high pricing advantage over international players. Premium segments are the most highly affected. SDAs market showed a significant growth in value. In terms of Market volume, the SDAs market faced challenges due to big jumps in prices. After promotional periods in January and Mother’s Day we see an expected decline in sales in Q2 compared to Q1 across all SDAs products except for Electric and Exhaust fans.

In continuation for flotation consequences and where prices have reached. Consumer being prices sensitive, brands switching between Volume or Value Game strategies. The digital World managed to exceed growth expectations and record a positive trend across almost all segments in comparison with same quarter last year. 

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Egypt Q2 2017
Q3 2016 M. EGP Q4 2016 M. EGP Q1 2017 M. EGP Q2 2017 M. EGP Q2 2017 / Q2 2016 / +/- % Q1-Q2 2017 M. EGP Q1-Q2 2017 / Q1-Q2 2016 +/- %
Consumer Electronics (CE) 1,527 1,740 2,514 2,087 50.5% 4,601 46.5%
Photography (PH) 67 68 58 43 -9.9% 101 1.6%
Major Domestic Appliances (MDA) 5,085 5,578 6,726 6,515 55.6% 13,241 67.8%
Small Domestic Appliances (SDA) 982 848 1,070 1,373 65.5% 2,443 71.1%
Information Technology (IT) 1,806 2,155 2,169 1,885 8.5% 4,054 12.2%
Telecommunications (TC) 5,651 5,821 6,539 7,676 58.4% 14,215 48.6%
Office Equipment & Consumables (OE) 207 274 259 212 4.9% 472 17.5%
GfK TEMAX ® Egypt 15,326 16,484 19,335 19,792 49.5% 39,127 49.7%

Economic data 2016

Egypt
  • 4.3
    GDP growth in %
  • 3,685
    GDP per capita in USD
  • 12.0
    Unemployment rate in %
  • 13.8
    Inflation rate, avg. consumer prices in %
  • 24,239,200
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
General