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Q1 2017: Egyptian Market Starts Recapping; Inflation continues Resulting in High Sales Value Across All Products

GfK TEMAX results for Egypt, Q1 2017

Cairo, May 11, 2017 – In Q1 2017, As an effect of the currency devaluation in Egypt, Both MDA and SDA markets witnessed an increases in value, yet in fact, markets in volume have mostly registered decline due to the tremendous jump in prices.  The few markets that witnessed growth in sales in MDA were cooking, microwave ovens and hoods, while the remaining MDA products all went through an expected decline. Local players are actively gaining importance due to competitive prices. The products that affected the SDA sector value growth are mainly Food Preparations, Irons and Vacuum Cleaners.  The SDA sector in Q1 had a stable volume growth compared to previous year, which was caused mainly by the seasonal decrease of Electric Fans and the promotional increase of other SDAs. 

The pdf press release has been replaced by the Category Insights chart below.

Table summary

Egypt Q1 2017
Q2 2016 M. EGP Q3 2016 M. EGP Q4 2016 M. EGP Q1 2017 M. EGP Q1 2017 / Q1 2016 / +/- % Q1 2017 M. EGP Q1 2017 / Q1 2016 +/- %
Consumer Electronics (CE) 1,400 1,537 1,749 2,527 42.7% 2,527 42.7%
Photography (PH) 48 67 68 59 13.3% 59 13.3%
Major Domestic Appliances (MDA) 4,186 5,085 5,578 6,721 81.3% 6,721 81.3%
Small Domestic Appliances (SDA) 829 982 848 1,070 78.9% 1,070 78.9%
Information Technology (IT) 1,730 1,802 2,158 2,154 16.0% 2,154 16.0%
Telecommunications (TC) 4,846 5,651 5,821 6,539 38.6% 6,539 38.6%
Office Equipment & Consumables (OE) 203 207 274 259 30.4% 259 30.4%
GfK TEMAX ® Egypt 13,242 15,331 16,497 19,329 49.8% 19,329 49.8%

Economic data 2016

Egypt
  • 4.3
    GDP growth in %
  • 3,685
    GDP per capita in USD
  • 12.0
    Unemployment rate in %
  • 13.8
    Inflation rate, avg. consumer prices in %
  • 24,239,200
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
General