The floating of the Egyptian Pound in November 2016 had a double digit devaluating effect, resulting in markets witnessing high increase in value opposite majorly drops in volumes.
MDA Markets are witnessing a rise in sales of local players, who have a high pricing advantage over international players. Premium segments are the most highly affected. SDAs market showed a significant growth in value. In terms of Market volume, the SDAs market faced challenges due to big jumps in prices. After promotional periods in January and Mother’s Day we see an expected decline in sales in Q2 compared to Q1 across all SDAs products except for Electric and Exhaust fans.
In continuation for flotation consequences and where prices have reached. Consumer being prices sensitive, brands switching between Volume or Value Game strategies. The digital World managed to exceed growth expectations and record a positive trend across almost all segments in comparison with same quarter last year.
The pdf press release has been replaced by the Category Insights chart below.
|Q3 2016 M. EGP||Q4 2016 M. EGP||Q1 2017 M. EGP||Q2 2017 M. EGP||Q2 2017 / Q2 2016 / +/- %||Q1-Q2 2017 M. EGP||Q1-Q2 2017 / Q1-Q2 2016 +/- %|
|Consumer Electronics (CE)||1,527||1,740||2,514||2,087||50.5%||4,601||46.5%|
|Major Domestic Appliances (MDA)||5,085||5,578||6,726||6,515||55.6%||13,241||67.8%|
|Small Domestic Appliances (SDA)||982||848||1,070||1,373||65.5%||2,443||71.1%|
|Information Technology (IT)||1,806||2,155||2,169||1,885||8.5%||4,054||12.2%|
|Office Equipment & Consumables (OE)||207||274||259||212||4.9%||472||17.5%|
|GfK TEMAX ® Egypt||15,326||16,484||19,335||19,792||49.5%||39,127||49.7%|