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Q1 2017: The Brazilian technical consumer goods market started to rise 

GfK TEMAX results for Brazil, Q1 2017

Sao Paulo, May 29, 2017 – The Brazilian technical consumer goods (TCG) market increased by 13.9 percent in Q1 2017, compared to the same period in 2016. The market was valued at BRL24.9 billion. 

Here you can find the latest press release for TEMAX

Table summary

Brazil Q1 2017
Q2 2016 M. BRL Q3 2016 M. BRL Q4 2016 M. BRL Q1 2017 M. BRL Q1 2017 / Q1 2016 / +/- % Q1 2017 M. BRL Q1 2017 / Q1 2016 +/- %
Consumer Electronics (CE) 3,847 3,991 5,326 4,336 3.9% 4,336 3.9%
Photography (PH) 50 49 58 39 -27.8% 39 -27.8%
Major Domestic Appliances (MDA) 4,685 4,469 5,538 5,142 -0.8% 5,142 -0.8%
Small Domestic Appliances (SDA) 1,413 1,411 2,385 1,981 13.5% 1,981 13.5%
Information Technology (IT) 1,724 1,783 1,850 2,174 16.7% 2,174 16.7%
Telecommunications (TC) 9,654 10,241 13,079 10,896 27.6% 10,896 27.6%
Office Equipment & Consumables (OE) 309 318 283 406 12.2% 406 12.2%
GfK TEMAX ® Brazil 21,682 22,263 28,518 24,975 13.9% 24,975 13.9%

Economic data 2016

Brazil
  • -3.6
    GDP growth in %
  • 8,727
    GDP per capita in USD
  • 11.5
    Unemployment rate in %
  • 8.7
    Inflation rate, avg. consumer prices in %
  • 62,817,100
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
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