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Q2 2017: The Brazilian technical consumer goods market continuous to rise 

GfK TEMAX results for Brazil, Q2 2017

Sao Paulo, August 21, 2017 – The Brazilian technical consumer goods (TCG) market increased by 12.6 percent in Q2 2017, compared to the same period in 2016. The market was valued at BRL24.7 billion. 

 

 

Table summary

Brazil Q2 2017
Q3 2016 M. BRL Q4 2016 M. BRL Q1 2017 M. BRL Q2 2017 M. BRL Q2 2017 / Q2 2016 / +/- % Q1-Q2 2017 M. BRL Q1-Q2 2017 / Q1-Q2 2016 +/- %
Consumer Electronics (CE) 3,991 5,326 4,335 4,592 19.4% 8,927 11.3%
Photography (PH) 49 58 39 37 -26.0% 76 -26.9%
Major Domestic Appliances (MDA) 4,469 5,538 5,142 5,071 8.2% 10,213 3.5%
Small Domestic Appliances (SDA) 1,706 2,942 2,406 1,943 13.6% 4,349 12.2%
Information Technology (IT) 1,783 1,850 2,174 2,120 23.0% 4,294 19.7%
Telecommunications (TC) 10,241 13,053 10,880 10,613 9.9% 21,493 18.1%
Office Equipment & Consumables (OE) 318 283 406 375 21.4% 781 16.4%
GfK TEMAX ® Brazil 22,558 29,048 25,382 24,751 12.6% 50,133 13.1%

Economic data 2016

Brazil
  • -3.6
    GDP growth in %
  • 8,727
    GDP per capita in USD
  • 11.5
    Unemployment rate in %
  • 8.7
    Inflation rate, avg. consumer prices in %
  • 62,817,100
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
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