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Text summary

Total Market is growing in Units as well as in Value.

GfK TEMAX results for Argentina, Q1 2017

Buenos Aires, Argentina, May 15th, 2017 – This first quarter has definitely shown improvements compared to the first one in 2016. The government established an action called “Precios Transparentes” which helped the market to grow. Every sector grew in Units and in Value, except Photo that only grew in Value. The most distinguished sector of the first part of the year was Telecom. Value in AR will almost always grow because of inflation which up to now is 6,5%

The pdf press release has been replaced by the Category Insights chart below.

David Stark

Table summary

Argentina Q1 2017
Q2 2016 M. ARS Q3 2016 M. ARS Q4 2016 M. ARS Q1 2017 M. ARS Q1 2017 / Q1 2016 / +/- % Q1 2017 M. ARS Q1 2017 / Q1 2016 +/- %
Consumer Electronics (CE) 8,056 7,122 8,588 5,769 15.9% 5,769 15.9%
Photography (PH) 78 83 134 134 39.3% 134 39.3%
Major Domestic Appliances (MDA) 5,188 5,396 6,981 5,970 27.5% 5,970 27.5%
Small Domestic Appliances (SDA) 1,611 1,579 2,109 1,419 23.6% 1,419 23.6%
Information Technology (IT) 2,498 2,857 2,768 2,461 20.6% 2,461 20.6%
Telecommunications (TC) 12,431 11,353 13,338 10,969 -11.5% 10,969 -11.5%
Office Equipment & Consumables (OE) 245 146 105 124 -38.4% 124 -38.4%
GfK TEMAX ® Argenina 30,106 28,536 34,024 26,846 5.1% 26,846 5.1%

Economic data 2016

Argentina
  • -2.3
    GDP growth in %
  • 12,502
    GDP per capita in USD
  • 6.6
    Unemployment rate in %
  • N/A
    Inflation rate, avg. consumer prices in %
  • 13,742,100
    Number of households
  • N/A
    Purchasing power per household in EUR
Data for GDP, unemployment and inflation rate by World Bank, IMF, ILO, National statistics portals; Data for number of households and purchasing power by GfK GeoMarketing
General